The Mind Bridge 2011 Winter Collection Featuring Gong Yoo and Lee Min Jung

A new season is approaching, which means the clothing brands whip out splashy new catalogues to lure shoppers into buying clothes no one ever “needs” but is conditioned to believe are “must haves”. Therefore its must be time for Gong Yoo and Lee Min Jung to do their tour of duty for Mind Bridge, a casual young adult clothing brand in Korea. Clearly every penny of Mindbridge’s advertising budget went to paying the salaries of their two gorgeous models, because this campaign did not spring from the mind of any creative team.

Mind Bridge is making Gong Yoo and Lee Ming Jung do their “walk and never cross paths” modeling technique, for the third time in a row. Click here if you don’t believe me. If those two didn’t have different hairstyles, I’d believe the new clothes were just photoshopped on their pictures from last season. But my griping aside, they really do make such a stunning visual couple I can’t help but coo at these lame-o (been there-done that) pictures in the end anyways.

Part of me keeps wanting to ask where they are going, and why it seems like they haven’t gotten there yet despite changing multiple outfits and crossing multiple seasons. Is Mind Bridge going for a “our clothes take you where you want to go” empowerment premise? Well it doesn’t really work if the two pretty people never appear to reach their destination. Then I’m inclined to think Mind Bridge is the clothing of choice for people who can’t figure out where they want to go and end up wandering around forever and ever in circles.

I have to also confess that I find this Winter collection rather blergh as well. Nothing really jumps out at me. Oh wells, imma looking out for what you do next Spring, you hear me, Mind Bridge. I’m quite peeved no one took my warning last time to heart and do something different.

[Credit: Mind Bridge]

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The Mind Bridge 2011 Winter Collection Featuring Gong Yoo and Lee Min Jung — 13 Comments

  1. I love both actors, but I can’t help thinking that Gong Yoo + Yoon Eun Hye for MindBridge might do pretty darn well together.

    But I do have to agree, the so-obviously-photoshopped figures look kind of silly walking no where.

  2. ” Is Mind Bridge going for a ‘our clothes take you where you want to go’ empowerment premise? Well it doesn’t really work if the two pretty people never appear to reach their destination. Then I’m inclined to think Mind Bridge is the clothing of choice for people who can’t figure out where they want to go and end up wandering around forever and ever in circles. ”

    You are hilarious ockoala!! I’m a big fan, love you! 😛

  3. The clothes are not really unique or exceptional. Like standard fall clothes you’ll see everywhere except.. they have Gong Yoo wearing them. That’s their advertising strategy. “Our clothes are very normal looking but worn by gorgeous people! ” .

  4. You made me laugh reading this. And I do have to say I like almost all of the footwear! (If I wear anything that warm down here in S. Fl. I would melt!) And I was distracted by Gong Yoo, which isn’t a good sign for their clothing line. It is rather mundane.

  5. Let’s face it, there can’t be anything really “new” with clothing anymore, (Lady Gaga notwithstanding), but I’m just glad they’re at least showing leg coverings. Brrrr! Those cold Korean winters.

  6. aigoo all i see they are walking in circles to destination…..and their legs so thin toothpicks…kind of a photoshop???

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