Uniqlo, the more technologically-advanced Old Navy/Gap of Japan, continues with its Asia conquering strategy by finally entering Taiwan. Earlier this month the company simultaneously opened six stores in Taipei with a splashy entrance. It hired six famous entertainers as the first wave of Uniqlo spokespersons there. Joining the adorable pairing of Bolin Chen and Ivy Chen are singer Yen J, actor-director Doze Niu, songwriter Joanna Wang, and model Amanda. I tried watching Modern People since I liked all three leads, but I gave up because of the usual C-drama inanity coupled with my shipping Ivy with second male lead Bolin more than with Hu Ge. So it’s nice to see them reunited for Uniqlo, and I applaud the brand using spokespersons with such diverse talents and uniqueness in looks.
As for Uniqlo, it’s clothes are priced low and appeal directly to the functional and basic trends. If I were a cash-strapped college student, my entire closet would be sourced from Uniqlo. Nothing special. but it’s got a nice niche appeal.