So Hyun Bin has been back from military service for almost two months now and he’s still relatively low key about kick-starting his entertainment career. If there is anyone who can afford to be selective, it’s Hyun Bin. He also can pick a few of the gazillion CFs wanting him and rake in the money while the right acting project comes along. He left for the military on such a high note right after Secret Garden that his endorsement deals have mostly been chomping at the bit for his return. January came two different CFs which created a how-to guide in using Binnie properly, and conversely failing massively in using him as a spokesperson. The screencap above is from Binnie’s latest CF for outdoor sportswear brand K2. I don’t know why Korea has so many outdoor brands when by and large its not exactly the most active population out running, jogging, hiking, or biking to the extent that there is a surfeit of outdoor brands (Eider, Kolon Sport). A CNN report claims that outdoor clothing is now Korea’s luxury brand craving, which is all fine and dandy if the buyer actually partakes of the activity the clothing is indeed for. Back to Binnie, who was a K2 spokesperson before he enlisted and is back being one again. The short CF below is absolutely riveting, not showing any particular product unless you consider Binnie something one can buy at K2. It’s in close up with the heightened mood of intensity, and an even a random yet effective owl to break out the visual flow. It makes me think “whatever he’s selling, it’s sexy as all out and I must have it.” Kudos K2. Conversely Samsung also brought back Binnie to shill for its line of Smart TVs and the one-minute long CF should be a case study on how to waste the hottest spokesperson ever to cameo for 2 seconds at the very end. I watched it initially wondering why Binnie wasn’t showing up yet, morphing into frustration and annoyance until I was ready to punch a hole in my screen when Binnie finally appeared with a smile and a wink and then was gone. Just like that. Yeah, he did narrate the CF but that’s no consolation. Samsung has officially pulled a bait-and-switch on me. In conclusion, go watch the K2 CF for your Binnie fix ASAP.
Hyun Bin for K2:
Hyun Bin for Samsung: