Being involved with something for a prolonged period of time means remembering the heydays and mania events as well as living through the cooling and downturn trends. The Hong Sisters You’re Beautiful was one of the most mania drama watching experiences I’ve ever encountered and the drama launched leads Park Shin Hye and Jang Geuk Seok towards potential super stardom. That one drama didn’t mean they were A-listers but it definitely put them front and center to get there if their future career trajectories held. How their careers actually did develop in the last 5 years since YB requires its own post but right after the drama fans clamored for them to work together again which never materialized. Park Shin Hye instead reunited with her second male lead Jung Yong Hwa in a subsequent drama Heartstrings but has only been able to work again with Jang Geun Seok via CFs. Their latest go around heads outside of Korea and has just dropped thanks to President’s brand Orange Juice drinks in China. Jang Geuk Seok has been their rep for the last two years (this year makes it his third with them) and last year got to work with Park Min Young. He might’ve had a say in bringing Park Shin Hye on board because it can’t have been cheap since her stock has skyrocketed in China recently thanks to the very popular Heirs with Lee Min Ho. I really like them together, a combination of nostalgia for YB and the fact that they actually have genuine chemistry together. It can be playful or intense with an undercurrent of flirtation. It’s not very sexy or romantic but more like flirty oppa-dongsaeng who are happy with the current status quo and don’t want to rock the boat. I’m unclear why this ad campaign chose to dress the flamboyant Jang Geun Seok in Liberace’s cast offs but at least they styled Park Shin Hye to look her young age. I recall Jang Geun Seok and Park Min Young filmed a web mini-drama for their ad campaign last year so hopefully the same thing will happen this time with Park Shin Hye.
A look back at the evolution of the collaboration between Jang Geun Seok and Park Shin Hye over the years.