Sometimes the difference in a few hours is as stark as night and day. I was just getting ready to post about the two new teasers for It’s Okay, It’s Love, which would join the first two released earlier showing the two leads dancing like happy dorks, when the entire tenor of my post got upended because I waited a few hours to write about it. The upcoming SBS drama has been skewing more and more rom-com-ish with promotional materials in bright cheery colors followed by video teasers of the leads Jo In Sung and Gong Hyo Jin being quirky and adorable together. It doesn’t tell us anything about the story but does showcase the nice chemistry of the leads and a vibe of relaxed goofing around. I enjoyed the first two teasers but liked the second two even more which builds upon the couple dancing and shows Jo In Sung and Gong Hyo Jin doing all sorts of random things that are supposed to convey reluctant interest in each other. It appeared creative and cute, that’s for sure. Sadly now we all know it’s not creative at all as SBS has admitted to the immediate netizen feedback that the teasers were full on plagiarized from a video directed by New York based artist-dancer-choreographer Celia Rowlson-Hall. The original video is over three minutes long but most of the snippets from the It’s Okay, It’s Love shorter teasers were scenes directly lifted from the original video. Not cool, SBS, not cool. The network gets brownie points for immediately admitting to the copy and paste job and vowed to remove the teasers immediately and never use it again. Currently it’s still available so check it out before it’s gone forever.
If only SBS had contacted the owner of the original video and asked for a license to use scenes from it, I still quite enjoy watching Jo In Sung and Gong Hyo Jin enact their version of the cute scenes and wished it was all done the right way so the work product can remain for the audience to enjoy.
Additional Two Teasers for It’s Okay, It’s Love:
Original video by Celia Rowlson-Hall: