It’s pretty middle-of-the-road for me with respect to the switch over on the SBS Wed-Thurs slot. I didn’t dislike You’re All Surrounded enough to wish it off my screen immediately, nor am I dying with excitement for It’s Okay, It’s Love to arrive. The former was serviceable albeit disappointing while the latter looks good but has the hint of not quite being as intelligent or quirky as it thinks it is. The cast of IOIL attended two press conferences to promote the drama, a first in drama land if my memory is correct, one press conference was the standard fare for the Korean media while the second was a joint Tudou/Youku sponsored press conference strictly for the Chinese audiences as the drama will be live-streamed on those two video portals. More and more K-dramas are finding its streaming rights purchased beforehand by Chinese streaming sites but this targeted press conference is a sign of more of the same to come. Leads Jo In Sung, Gong Hyo Jin, Kwang Soo, Sung Dong Il, and D.O. from the group EXO attended both press conferences and a long 6-minute preview was released that is definitely intriguing to say the least. Jo In Sung and Gong Hyo Jin still look like buddies in real life but in the long preview I finally see the romantic chemistry and sexual tension onscreen. This one is getting a lot of buzz and hype but will be in for a tough ratings tussle with the well-received already airing Joseon Gunman and Fated to Love You. I personally have enough love for all three so here’s hoping IOIL is as good as its competition is so far. Check out new stills from the drama and the English-subbed long preview below.
Long preview for It’s Okay, It’s Love (English-subbed):