SBS needs a slap upside the head for how spectacularly bad it’s doing with the promos for the upcoming Wed-Thurs drama Pinocchio. Would it kill the network to drop a steady stream of news, it needn’t be a shock and awe campaign but the radio silence has been jarring since this is a big production and SBS is known for overdosing the audience on spoilers. I still have Heirs promotional stills popping up in random places in my photo folders. Last week the network opened its official drama page and the only picture posted is the one above with the puppet Pinocchio sitting on the beach. Park Shin Hye plays the titular Pinocchio with the affliction of hiccuping whenever she tells a lie as opposed to her nose growing longer.
SBS doesn’t need to worry about licensing since the image of the literary Pinocchio based on the 1883 children’s novel The Adventures of Pinocchio is now in the public domain as the author has passed over 100 years ago and the copyright has lapsed. And no, Pinocchio is not a Disney created character. Park Shin Hye with her Pinocchio syndrome joins Lee Jong Seok as network reporters covering the city beat and the story revolves around the youngsters growth, maturation, and romance. The first teaser came out on a slow Saturday night and the biggest “really?” moment is seeing the hairstyle on Lee Jong Seok. It’s best described as throwback Song Sam Dong courtesy of early Dream High.
Teaser for Pinocchio: