No matter how much I like an entertainer, I’m never happy to see someone getting overexposed and/or overrated. The barometer is actual talent and potential versus how much the current public affection is elevating it to an unsustainable threshold. Case in point Kim Soo Hyun‘s meteroric rise, a career trajectory that is objectively an envy for any entertainer out there but if not handled properly might actually peak too soon. His diehard fans might not mind seeing his face EVERYWHERE in CFs but that’s not ideal if the general public gets tired him.
I don’t think he’s there yet if he can dial down the recent win-every-award-be-in-every-other-CF exposure, maybe down to the popular but not overkill levels he was at after The Moon Embraces the Sun, that would make me very happy. With that said, I’ve hated all his recent pastel pasty-faced CFs so it’s such a treat (and sigh of relief) to see his latest down jacket pictorial for sportswear brand Fila. I love dark dangerous Soo Hyun! So yummy, he was always meant to be dark chocolate instead of saccharine tasteless white chocolate.
Kim Soo Hyun for Fila: