Kim Soo Hyun Deliciously Dark and Intense for Fila Winter Down Campaign

No matter how much I like an entertainer, I’m never happy to see someone getting overexposed and/or overrated. The barometer is actual talent and potential versus how much the current public affection is elevating it to an unsustainable threshold. Case in point Kim Soo Hyun‘s meteroric rise, a career trajectory that is objectively an envy for any entertainer out there but if not handled properly might actually peak too soon. His diehard fans might not mind seeing his face EVERYWHERE in CFs but that’s not ideal if the general public gets tired him.

I don’t think he’s there yet if he can dial down the recent win-every-award-be-in-every-other-CF exposure, maybe down to the popular but not overkill levels he was at after The Moon Embraces the Sun, that would make me very happy. With that said, I’ve hated all his recent pastel pasty-faced CFs so it’s such a treat (and sigh of relief) to see his latest down jacket pictorial for sportswear brand Fila. I love dark dangerous Soo Hyun! So yummy, he was always meant to be dark chocolate instead of saccharine tasteless white chocolate.

Kim Soo Hyun for Fila:


Comments

Kim Soo Hyun Deliciously Dark and Intense for Fila Winter Down Campaign — 21 Comments

  1. He’s cute and somewhat talented but wayyyy overrated. I used to be one of those that liked him. But since The Moon Embraces the Sun, I have gotten tired of him.

    • Lol…he clearly deserve whatever he got right now..He got amazing acting skill, Unic Character.,Quality Drama and High Rating..If you want to talk about overrated.,that guy is none other than Lee Min Ho..creepy actor.,overrated drama.,depend completely on his look..maybe you need to watch more drama..

      • I watch both of them.. I do think they are both overrated but I am not complaining. Just appreciating the pretty. There are others out there who are better actors but not as pretty..

      • Actually I don’t quite understand how you find lee min ho creepy. I admit in the Heirs he acts quite differently compared to the previous characters he’s played but if u look back at dramas like City Hunter and Personal Taste…you can’t call that guy anything except deserving of his fame. Kim soohyun deserves his fame too. Rather than being snarky and downright rude about it, just accept that they’re famous and so whatever you say, the rest of us will continue to appreciate their talents.

  2. this guy is overhyped. overrated. like he is everywhere now and its too much. boring. like no one better than him. so overhyped.

  3. Agree. I used to like him in TMTETS. But im tired now. I mean he’s good but there’s other actor whos better than him. Its look like he’s the best of the best like he swept all the awards. lmao. True. He’s overhyped. Some people know him but not crazily fall for him. All acted like he’s a super megastar.

  4. I don’t understand this new habit of hating on success.
    No-one can deny the guy is talented.
    Allow him enjoy fruits of his Labour

  5. and seems the winner of korean awards based on rating. sigh. they should change its name to ‘.. rating awards’. I like yoo ah in and kim hee ae in secret love affair but no one recognize them just bcos its airing in tv cable with small rating. and the award winner is someone whos the drama got high rating. as kdrama fans im kinda frustration over this ㅠㅠ

  6. i know he’s talented and all. but his popularity seems overhyped. im not hating. if he make a new project a good one, i’ll surely watch it. im just tired of him in this moment lmao

  7. The more people hate you the more succesful you become. They just envy on whatever you achieved. There are saying that haters gonna hate ..so stay pressed.

  8. Hmm, did he ask the award shows to give him the award? WHy is that held against him? The drama was indeed astronomically popular so it’s bound to happen a lot of award shows are going to reward him just so that he may show up and bring more press to their shows.

    All the CFs. He’s in HIGH demand, why shouldn’t he strike while iron is hot right? He’s after all a professional actors trying to make money. WHy can’t he be grateful all the offers come his way? Should he reject the offers so that a few internet butthurt (who don’t know how to simply ignore all the news about him) won’t see his face anymore? You say u’re tired of how overexposed he is yet here you are, writing article about KSH’s CF – indirectly feeding more attention to his popularity hence the reason brand names LOOOVE to use KSH as their campaign model.

  9. I remember when I first saw him in Will it Snow for Christmas and he blew me away so much so that I spent way too much time on his soompi page which was at its fledgling stage, just obsessing. I loved him in Dream High but his dramas after that I didn’t really enjoy, so I’m not crazy fan girl anymore.

    But I love this dark look and I would love for him to dwell into playing villian characters or the anti-hero types.

  10. He deserves all his success! The more I read about him the more I love him! He’s a great actor and I hope he continues to be better!

  11. i used to think KSH is a better actor than LMH.but after DreamHigh and Will it snow for christmas,KSH acting has been lacking in many ways.i know some of his fans wouldnt admit it,but the hype hes getting is becoming tiresome.i thought it was LMH that used to get all these hype,but KSH’s own is the worst.its like hes the best actor around and no one is better than him.whereas i loved PHJ in Stars than KSH.

    • Lol.. the worst lmh fangirl comment ever. Try harder please kiddy. It is the known fact that lmh is the worst ever actor. He just 100% depend on his look. He doesnt has talent at all. Meh3…

  12. To me it’s not the actors fault! He needs to eat, save money and why not take jobs that at offer to him and That pay well?! He is not always going to have his look to milk on. Soo let him take advantage of every single opportunity AND SAVE boy!!

  13. @guess.how is LMH the worst?is KSH any better?u got to admit,he was like a stick in YWCFAS.if not for JJH,that drama wouldnt be anywhere he is today.people praise KSH as if he is any better,whereas,him and LMH are thesame(acting wise).just becos he hit it big all d time does not mean hes good.u call me LMH fangirling,from ur comment about,looks like KSH fangirling….

  14. @guess.how is KSH any different? how is LMH the worst?is KSH any better?u got to admit,he was like a stick in YWCFAS.if not for JJH,that drama wouldnt be anywhere he is today.people praise KSH as if he is any better,whereas,him and LMH are thesame(acting wise).just becos he hit it big all d time does not mean hes good.u call me LMH fangirling,from ur comment about,looks like KSH fangirling….

    • LOL.. Please stay press! I have watch korean dramas since 2007. If you just watch shitty dramas like BOF and HEIRS then of course for you LMH is “VERY GOOD” actor. LMH acting skill cannot be compared with any of his PEERS such as Kim Soo Hyun, Yooh Ah In, Song Jong Ki and Joo Won. LMH is as the same level with idol actor. I cannot blame for his fans to like him so much because he got advantage in his look. He doesn’t look like asian that why he is considered handsome. His fans can go make his shitty dramas high rating or popular that thing i don’t even care because i also like watching kim hyun joong for his face even though his acting suck. But i hate the most when his fans talk shit about other actors to praise their oppas that actually the worst.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.