What’s with so many entertainment products having the eye for talent but not properly maximizing the potential. It’s not just drama or movies wasting actors and actresses by saddling them with abysmal scripts, even CFs lately are coasting on just the pretty without putting much thought in. Is it that hard to make more effort rather than taking fastest route? Take Japanese casual wear mega-brand Uniqlo – it just signed Hyun Bin and Jeon Ji Hyun as this year’s Korean spokescouple but then did two separate CFs without putting them in the same frame. Buh?
Hyun Bin and Jeon Ji Hyun remain sought after commodities in the Korean CF world, both routinely are in the top 10 rankings though their recent drama experiences with the same network SBS are night and day experiences. Jeon Ji Hyun’s You From Another Star was the most popular drama last year while Binnie’s Hyde, Jekyll, Me needs to be scrubbed from existence. Same network, completely different results. At least this Uniqlo ad is same brand, same glorious results, albeit ignoring the giant potential in Binnie and Ji Hyun incinerating the screen if they made the jeans ad a couples concept with less clothes and more kissing.
Hyun Bin for Uniqlo:
Jeon Ji Hyun for Uniqo: