I already gushed about Lotte Duty Free pairing up Hallyu stars Park Shin Hye and recently out of the military Yoo Seung Ho as their latest spokescouple, but there is a new batch of way too cute stills that merit a repeat gush session. It looks like this pairing is here to stay, at least through the end of the year, and the brand has been on a roll doling out great new treats that perfectly fit the seasonal mood. Their first CF around Valentine’s Day was heavy on the pink romance, but for the spring into early summer, the mood is has transitioned to playful and breezy.
My babies enjoying ice-cream, going out on bike rides, and making hand heart shapes captures their sweet synergy without forcing a more mature vibe that isn’t there between them. It could come across as saccharine but instead ends up working mostly between Park Shin Hye and Yoo Seung Ho are clearly enjoying themselves and have a genuine connection with each other. It’s still a bit noona-dongsaeng but with enough wiggle room to imagine more. Love it! Now I’m genuinely looking forward to the winter-fall concept.