Let’s get the positives out of the way first, which is that Kim Woo Bin and Kim So Hyun are two of the most buzzed about stars in K-ent this year and individually both look fantastic onscreen in the latest Dominos pizza ads. The CF itself has both gamely running through the dog and pony show, gushing over how yummy the new seafood hot pot pizza looks and tastes, all while Kim Woo Bin randomly strums an ukelele. The actual pizza flavor, by the way, sounds gross but probably is tasty enough.
The bad is that all the first impressions of how poorly conceived it was to pair these two up as a spokescouple is laid bare for all to see. I don’t know what the concept of their relationship is, oppa-dongsaeng or maybe romantic interest, but ultimately it doesn’t matter because the hulking Woo Bin just looks like he’s going to devour young and tiny Kim So Hyun along with that slice of pizza she’s holding. I described their first promo as a velociraptor with its prey but seeing the full campaign I’ll modify it to Indominus Rex eyeing a human snack. Love these two but please make this a one and done deal.
Kim Woo Bin and Kim So Hyun for Dominos: