The production of upcoming Korean-Chinese collaboration movie Bad Guys Always Die is certainly going all out on promotional materials. I don’t recall seeing this many different movie posters for any one movie before, with most on a yellow background for the Chinese release and the just released one of the two leads Son Ye Jin and Bolin Chen in a car for the Korean release.
The movie is a fish-out-of-water caper set on Jeju island, with a bunch of Chinese tourists getting caught up in a Korean assassin network conspiracy with unintentionally deadly yet funny results. The big bucks being spent on promoting this movie also extends to bringing in Korean band CNBlue to perform the Mandarin-language theme song “Cinderella”, so if you’ve ever wanted to hear Jung Yong Hwa and Lee Jong Hyun singing in Mandarin this is your lucky day. Check out the posters and have a listen at the two official movie song MVs.
Bad Guys Always Die MVs featuring CNBlue “Cinderella”: