For those wondering when the Korean love affair with Kim Soo Hyun will end, the answer is not anytime soon. Kim Soo Hyun and retired champion figure skater Kim Yuna have just been awarded the Daesang (Grand Prize) at the 2015 National Brand Awards. It’s no surprise a country as patriotic and proud of its culture and heritage would have such a ceremony, and the grand prize is given to the famous figure that best promoted and enhanced Korea’s image. Kim Soo Hyun won for the culture category while Kim Yuna was chosen in the sports field. I can;t say these two didn’t deserve this particular award, Kim Yuna remains one of the most famous figure skaters of her generation even after retirement, while Kim Soo Hyun’s insane popularity thanks to You From Another Star has propelled his overseas name recognition to insane heights.