I don’t follow any brands, whatever the product it’s selling, so on occasion when I post about CFs it’s in relation to the spokesperson selected for that particular campaign who happens to be a star I like quite a lot. With that said, following an industry like K-ent for so many years, some things linger in the periphery of the memory and all it takes is a trigger to tie it all together. The trigger for this Cass Beer ad campaign post is none other than shirtless Ji Chang Wook (see above), half submerged in a pool and looking as refreshing as the beer in a can he’s waving around.
When I randomly came across this smexy shot of Ji Chang Wook, I was surprised that he once did a Cass Beer ad, and then remembered many of my fave stars also doing Cass ads around the time each started getting really popular. Case in point – Lee Min Ho, Yoon Eun Hye, Kim Soo Hyun, Lee Jong Seok, and Kim Woo Bin. Add Ji Chang Wook to the list and it’s basically a who’s who of the current Hallyu top echelon of young stars. Whoever works at the Cass Beer ad agency involved in casting needs a raise because it’s quite a feat to tap this many successive breakout stars right before they hit it super huge. Check it out below for a fun retrospective.