Burberry is an iconic British fashion house and Lee Jong Seok found a great fit in joining the celebs who rep the brand. I was wholly underwhelmed with his head-to-toe Burberry outfit from last October’s brand event in Seoul, but he’s redeemed himself and then some at last week’s Burberry fashion show held in London, England. Lee Jong Seok was in London last year for his photo shoot with Pinocchio costar and rumored girlfriend Park Shin Hye (both still deny the latter), and he’s a star who I think would rock the London punk look if he were to give it a whirl. Being jet setting and sartorially decked out is one of the perks of stardom so as long as he’s enjoying himself and looking so fine doing so then I’m thrilled for him. Up next is heading to Shanghai to start filming 1930’s era period C-drama Emerald Jade Lover with C-actress Zheng Shuang.