Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week naming the most valuable individual entertainment brands across the spectrum of industries and the results are mostly as expected. The most valuable Korean entertainment brands are as follows: Yoo Jae Suk (variety MC), Psy (singer), Kim Yuna (sports), Hwang Jung Min (film), Jo Seung Woo (theater), EXO (idol), Kim Soo Hyun (drama). I feel like the competition was likely the most intense among the film group since there are a handful of super A-list movie stars that are Hwang Jung Min level and just as beloved, but for 2015 it was certainly Hwang Jung Min with four straight mega hits in Ode to My Father, Veteran, Himalayas, and A Violent Prosecutor. Kim Soo Hyun’s string of super ratings drama hits slowed down last year with Producer but it was enough to keep him on top.