It was just in Vegas for the weekend and it was sooooooo hot eggs were frying on the concrete as I walked. On the flip side is Hallyu superstar Kim Soo Hyun wearing a winter parka filming the upcoming CF for the sportwear brand Beanpole. This is one of the longest lasting collaborations I can remember, Kim Soo Hyun has repped Beanpole for five years ever since his post-Dream High days, and for the first few years he did it alongside his DH costar Suzy. This campaign won’t launch until the fall but Kim Soo Hyun needs to do his endorsement duty and put on the biggest winter parka in the lineup and do his best to sell the warmth and comfort level despite the boiling heat outside. I do miss his activeness when promoting dramas or movie so it’s nice to him ramping up his usual CF activities and looking as handsome as ever.