This is a supremely odd combination but I guess an endorsement job is just a job at the end of the day. Song Joong Ki is repping the Playboy clothing label in South Korea, which is of course the same Playboy of the iconic bunny in a tux image and purveyor of sexy mags. The label has been licensing its brand across many different categories so it’s not being directly produced or marketed by the magazine home office, but it’s still inextricably tied with the image of Playboy centerfolds and unexpectedly well written magazine articles hidden within the treasure trove of pictures. I was thinking Joong Ki would be a good fit for some military or outdoorsy brands, but Playboy may have selected him for the lady killer side of his character’s personality in his hit K-drama Descendants of the Sun. Whatever the reason for this synergy, at least Song Joong Ki effortless rocks the sweatshirt with bunny ears with zero snark.