Watching this happen feels like an adult on the sidelines gaping at the pettiest slap fight between two man-children. The Chinese authority “ban” on Hallyu entertainment is apparently still in full swing, and reportedly went into effect September 1, 2016 and the trickle down is only now hitting the airwaves. At least K-actor Song Joong Ki‘s hit Hallyu drama Descendants of the Sun was early in the year so he could enjoy his skyrocketed popularity for eight months because now it’s bye bye for Chinese consumers to see his face plastered everywhere in China.
Song Joong Ki was signed on as the high profile face of China’s Vivo cell phones and his deal was reportedly worth a lot and for multi-year. It’s only been a few months since his ad campaign was launched but this week Vivo quietly introduced new spokesman TW-actor Eddie Peng and all traces of Song Joong Ki is now relegated to the past. The company is reportedly furious they were forced to change from Song Joong Ki to Eddie and swallow the endorsement loss but when Big Brother government is the one being unreasonable then there’s no choice but to play ball. Sigh.