I’m not a Lee Je Hoon fan but am loving this December holiday themed pictorial he did for L’Officiel Hommes Korea. When magazines fly stars overseas for location shoots but don’t fully take advantage of the shoot, I want to tell them to just do it in a studio but be visually creative and it’ll be more intriguing and save some money. Or do as this pictorial did and have it so fully sponsored by Belgian beer brand Stella Artois it’s basically a CF masquerading as a pictorial. Luckily Lee Je Hoon is so dapper and handsome the overwhelming product placement of the beer becomes charmingly self-aware. If he’s an holiday elf bringing wagons of Stella Artois then I’ll leave the door open for him.