There’s a new player in K-drama production as the field clearly must be lucrative enough to still get companies willing to invest despite the drops in advertisers and licensing revenue. Music agency powerhouse YG Entertainment, home of one of the top boy idol group Big Bang and now disbanded girl group 2NE1, is branching into drama production by forming the subsidiary company YG Studio Plus. The agency actually dipped a toe into drama production last year by investing in pre-filmed high profile drama Moon Lovers: Scarlet Heart: Ryeo, the K-version of popular Chinese novel Bu Bu Jing Xin. The first drama production will reportedly by directed by PD Park Heung Kyun who was recruited to join the agency, having directed Queen Seondeok and Best Love.
YG Studio Plus is a drama production company working in collaboration with independent production company The Wind Blows, which just like its name suggests produced the K-drama That Winter, The Wind Blows.