Having a favorite star be the brands spokesperson doesn’t incite me to buy the products but that’s likely due to my having strong ideas of what I like and don’t like based on efficacy. With that said, having a beloved star promote a product does make me take note of the item when watching the CF and that along builds brands awareness which marketers will say is the first step in a long journey to conversion as a future user. Gong Yoo is the current It Hallyu star and has fronted so many brand campaigns in the last year since his popularity resurgence with Train to Busan and then Goblin. The latest is the Zenfone by ASUS and his upcoming promo event in Taiwan for the device has already sold out in attendance. I don’t know anything about this phone nor will anything pry my iphone 7 plus from my koala shaped hands but it’s definitely a pretty enough use of Gong Yoo to sell a phone like the dream of a boyfriend coming with flowers and an amazingly wide set of shoulders to stare at from the back and capture on the phone’s camera.