The strategy has paid off so that’s the upsize for a sandwich brand that has bedeviled my K-drama watching experience for the past few years. I remember the first K-drama when Subway first showed up excessively and prominently, it was Prime Minister and I in 2013 and since then it’s been the most glaring PPL offender around. There are lots of coffee shops that sponsor PPL so everyone drinks coffee in dramas but it’s spread out among various chains, whereby Subway is the only sandwich chain to pile on drama PPL hence it hammers home the brand. The pinnacle was probably getting into the two biggest dramas in 2016 with Descendants of the Sun and then Goblin but there are so many dramas where I’m told to believe that the rice and noodle loving folks of South Korea have an excessive craving for boring US sandwiches. Congrats to the brand though because their onslaught PPL campaign worked – the media is reporting that sales and store openings have quadrupled in four years from 2014-2018, with the biggest spike in the year 2016.