Do you want lip balm, lots of boba milk tea, kimchee side dish in a bag, fried chicken and beer, ice coffee, and a UV light face mask? Does that all sound so random? It’s as random as it sounds when the viewer encounters it watching The King: Eternal Monarch. When a drama is good the PPL is accepted as an annoying evil to pay the people making the drama, when the drama is bad makes the PPL even worse because there is already nothing good grounding the show before random products are interjected obviously. Kim Eun Sook dramas other than Mr. Sunshine (period drama) always have a lot of PPL, recent hits Descendants of the Sun and Goblin had tons of it (like OMG Subway please GO AWAY!) but those dramas were coherent and fun to watch unlike the still mostly incoherent and definitely mostly dull The King. Because it’s annoying me so much I actually actively do not want to buy/eat/use any of the products used here. When Tae Eul’s cop partner actually held up a bag of ready to eat convenience kimchee during their car stakeout I just threw up my hand and sighed.