Episode 3 of Start-Up continues the pitch perfect narrative and strong directorial debut of the first two episodes last weekend, proving this drama knows how to tell a story and that it knows where its going. I love it even more for writing four strong leads, all different in personality and interacting in really meaningful ways. I thought I would solely ship Dal Mi with Ji Pyeong but the writer managed to up Do San immediately to the same level of shippiness. Do San’s tech nerd dorkiness and his first taste of a crush is so sweet, and Ji Pyeong is also adorable in his continued efforts to keep up the Nam Do San penpal charade yet insisting it’s all to repay a debt. I appreciate giving In Jae her own agency and story rather than making her a one-note bitchy older sister antagonist. This episode also had so many laugh-a-moment scenes and dialogue interspersed throughout culminating in the expected CODA Awards acceptance speak by Do San as editing by his cousin. It’s a MUST WATCH and even better with the reactions afterwards from Dad, Ji Pyeong, and poor Do San.