Streaming platform Netflix issued a press release (What Asia Watched) last week sharing internal data about it’s streaming numbers with the public. Focusing on the Asia region and on K-dramas, the three K-dramas with the most viewers in 2020 were It’s Okay to Not be Okay, The King: Eternal Monarch, and Kingdom. Totally in line with that got a lot of international buzz, and it nicely cut across three different genres which bodes well for audience retention as it shows K-dramas can be diverse and have different products to suit differing tastes.
“In South-east Asia, K-Drama dominated the Top 10 lists. It’s Okay to Not Be Okay stayed in the top 10 list for over 100 days in Malaysia, Philippines, Singapore and Thailand. The competition came from some more K-drama titles such as The King: Eternal Monarch, Itaewon Class, Hi Bye, Mama, Record of Youth, and Mystic Pop-Up Bar, as well as popular Hollywood titles such as Money Heist, Snowpiercer and Sex Education.”
Most popular K-dramas across Asia in 2020:
South Korea, Hong Kong, Thailand: Kingdom Season 2
India, Malaysia, Philippines, Singapore: The King: Eternal Monarch
Taiwan: It’s Okay to Not Be Okay
Japan: What’s Wrong with Secretary Kim