Since the world of CFs and brand endorsements live and die by buzz, stars do need to capitalize when hot and accept it when not. Last week Han So Hee had two of her brand endorsements end without renewing, and one of them was a big soju brand which has now selected Kim Ji Won as its new spokesmodel. Kim Ji Won is currently top of the buzz and search charts, even at times more than her Queen of Tears male lead Kim Soo Hyun, thanks to her performance in that drama as rich bitch on the outside but marshmallow soft on the inside Hong Hae In. After landing the CF brand, she’s also been announced as the spokesmodel for an insurance company. Good for her as this is her biggest drama to date as female lead and she’s really put in over a decade of hard work.
Continue readingIf there ever was an attention seeking person then Kim Sae Ron would appear to fit that definition. Days after causing a ruckus in K-ent with her 1 am posting of a picture with Kim Soo Hyun where they were … Continue reading
Well this is certainly a different lead casting than the usual circuit of names and I’m going to keep my mind open especially with the female lead. Production has kicked off for the period C-drama Noble Lady (Gui Nu) starring … Continue reading
So I think the whole fallout with C-actress Ren Min and her period visuals (or lack thereof) with last year’s xianxia C-drama The Longest Promise was after she had filmed additional period dramas. Since then I don’t believe she’s accepted … Continue reading
I like Park Hyung Sik but he has so many mid K-dramas and only the occasional hit that I’m left wondering if it’s his inability to pick scripts or its himself. I totally dropped his last drama Dr. Slump with … Continue reading
So the brief downfall of Angelababy after her Crazy Horse show attendance last year did leave a spot for aspiring C-actresses to try and land roles and CFs and brad invites. But unfortunately for C-actress Ju Jing Yi there was … Continue reading
So word on the street is that modern C-drama Best Choice Ever (Cheng Huan Ji) is scheduled for broadcast next month in April 2024. It will air on Tencent and the platform is already expecting a hit, due to the … Continue reading
The fandom fights are breaking out and could be way more interesting that then actual drama lol. The C-drama The First Frost started filming recently and this week released the first posters along with the confirmed casting of leads Bai … Continue reading
So it wasn’t the best weekend for C-actress Zhao Lu Si but at least se wasn’t trying to play it safe. Zhao Lu Si was in Macau attending a brand CF event and ended up getting dragged through the C-netizen … Continue reading
So this whole situation makes me appreciate how professional and positive Dilraba Dilmurat is, I don’t find her a really good actress but she’s got a reputation for being a beloved star in C-ent for a reason. Her currently filming … Continue reading
So the trajectory of tvN drama Queen of Tears remains on pace to join the network’s pantheon of top 10 K-dramas of all time, and maybe even higher on the list than that. It helps that the two leads excellent … Continue reading
So this C-drama with Zhao Li Ying was supposed to have been cast already but pre-production and budgeting is taking longer so it’s now really locking down the male lead role but with the added success of her currently airing … Continue reading
This is just a disheartening story to see happening in K-ent, with another top actor now getting his dirty laundry aired. K-actor Lee Bum Soo and his interpreter wife Lee Yoon Jin are in the middle of a divorce after … Continue reading