Looks like Coca-Cola is bringing in the big guns, namely putting top boy group BTS and top young actor Park Bo Gum together for a new summer beverage CF. The shoot was poolside with a throwback vibe courtesy of Park Bo Gum’s bright yellow old school Coke t-shirt setting the mood. I love this pairing because it feels so synergyistic and visually complementary, Park Bo Gum could even pass as an additional BTS member for those who don’t know the group composition. Good job delivering a jolt of fun and it would be cute to see these Coke boys do a dance-off with the girls of Black Pink who rep soda rival Sprite.  Continue reading →