Hallyu Ban in China Causes Song Joong Ki’s High Profile Vivo Ad Campaign to Switch to Eddie Peng

Watching this happen feels like an adult on the sidelines gaping at the pettiest slap fight between two man-children. The Chinese authority “ban” on Hallyu entertainment is apparently still in full swing, and reportedly went into effect September 1, 2016 and the trickle down is only now hitting the airwaves. At least K-actor Song Joong Ki‘s hit Hallyu drama Descendants of the Sun was early in the year so he could enjoy his skyrocketed popularity for eight months because now it’s bye bye for Chinese consumers to see his face plastered everywhere in China.

Song Joong Ki was signed on as the high profile face of China’s Vivo cell phones and his deal was reportedly worth a lot and for multi-year. It’s only been a few months since his ad campaign was launched but this week Vivo quietly introduced new spokesman TW-actor Eddie Peng and all traces of Song Joong Ki is now relegated to the past. The company is reportedly furious they were forced to change from Song Joong Ki to Eddie and swallow the endorsement loss but when Big Brother government is the one being unreasonable then there’s no choice but to play ball. Sigh. Continue reading

Talks Back on for Shim Eun Kyung as K-Nodame as Yoona Declines to Film Korean-Chinese Rom-com Movie with Eddie Peng

I was probably on a happy deserted island all by myself when the news broke of the casting of Yoona as Joo Won‘s leading lady in the K-remake of Nodame Cantabile. I honestly thought neither of them were the perfect fit … Continue reading

TVBS Magazine Releases Top-10 Most Powerful Star Ranking in Taiwan

Given that this is just the subjective assessment of one major Taiwanese entertainment publication TVBS Magazine, it’s still pretty darn accurate in my estimation. The power rankings are out for the top Taiwanese entertainers of 2013 with ten selected from … Continue reading

Winners and Star-studded Red Carpet at the 50th Anniversary Golden Horse Awards in Taipei

Two major Asian film awards took place this weekend, there was the Blue Dragon Film Awards celebrating Korean cinema held in Seoul, and further South in Taipei the annual Golden Horse Film Awards feted the Chinese-language movies of 2013. It … Continue reading

A Bevy of Actors Send in Greetings for 100th Issue of Mens Uno Magazine

The Chinese men’s magazine Men’s Uno celebrated its 100th issue recently by publishing a collection of photo shoot pictures from many of the famous male entertainers who have graced its covers in recent years, all with personalized messages and their … Continue reading