An article in K-ent is making waves this weekend and just in time for the finale episodes of It’s Okay to Not be Okay. The article (click here) looks into the Netflix investment and expansion into its K-drama offerings starting from 4 years ago, a concerted effort to license dramas to stream and get into the co-production of dramas so it owns the streaming rights as well for perpetuity. That strategy has fully paid off in 2020 with COVID-19 leading to more people watching shows at home and no movies to watch. The big hits in the first half of the year include It’s Okay, Crash Landing on You and Itaewon Class, for example that article said that on Netflix Japan’s ranking as of August 6th, three K-dramas were ranked in the top 5 (Crash in 1st, It’s Okay in 2nd, and Itaewon in 4th). Also this week It’s Okay landed in Netflix worldwide rankings at #6.
The article further discusses how even countries that have issues with South Korean, such as Japan, find viewers saying they have issues with Korea but they are watching the K-dramas. Compared to the episodic style of US shows and even Japanese doramas, viewers like that K-dramas well one continuous story through all episodes. Mainland China has also lifted the restriction it placed 5 years ago, and is allowing airing of South Korean shows starting from varieties and that also helps spread this new generation of Hallyu entertainment. Netflix head of Korean content discussed how they make an effort to product a wide genre and different variety of K-dramas from romance, thriller, slice-of-life, fantasy, to even zombie horror, and is pleased that hit shows are even getting the US adaptation treatment such as Hotel Del Luna.
Even influential US news magazine Time is getting on the K-drama train, and timing is about a good as any for the medium to get broader exposure thanks to “Netflix and Chill” being the sole source of visual entertainment for … Continue reading
There’s no denying it now, K-actor Park Seo Joon is officially an A-lister and totally deserving of it. His headlining jTBC drama Itaewon Class finished this Saturday with a ratings high 16.548% which is a series high though not a network … Continue reading
Another Park is joining Itaewon Class and it’s a very high profile special appearance. Park Bo Gum will be making a cameo guest role in the final episode of jTBC drama Itaewon Class which airs this Saturday on March 21st. … Continue reading
Sky Castle can remain sky high for a good while longer as it’s perch on top of being the highest rated cable drama and highest rated jTBC drama won’t be challenged by underdog success story Itaewon Class. Itaewon is still … Continue reading
I haven’t seen the mid-premiere press conference these days, years really, as drama ratings are mostly so level or low there’s no point in trotting out the leads for a meet-and-greet with the press if there is no way to … Continue reading
This is not a bad thing to have, ratings return all over K-drama airing so much so that a small cable network drama like jTBC success story Itaewon Class getting 12% ratings by week four seems like business as usual. … Continue reading
I feel like 2020 is starting out with a major statement towards the state of K-drama ratings using the statement the rumors of my death are greatly exaggerated. This Friday jTBC drama Itaewon Class got 10.716% ratings in episode 5 which … Continue reading
While tvN drama Crash Landing on You has defied its silly set up and achieved a steady ratings rise during its airing, weekend newcomer jTBC Fri-Sat drama Itaewon Class has been nothing short of record making. The underdog Park Seo … Continue reading
Woah, this was unexpected but then again probably make sense considering the source material. Newly arrived jTBC Fri-Sat drama Itaewon Class arrived this Friday and dropped nearly 5% ratings in its first episode, taking in 4.983%. That’s nearly 2% higher … Continue reading
Alrighty, I appreciate the new year new vibes but it’s hilarious to see such contrasting drama posters. jTBC released official posters for Itaewon Class and all I can say is that two different set of graphic designers worked on the … Continue reading
The Itaewon neighborhood connotes youth and energy in Seoul and the upcoming jTBC drama Itaewon Class combines dreams and revenge into one story. Park Seo Joon plays a restaurant entrepreneur aiming to take down the rival restaurant chain run by … Continue reading
The first posters are out for January 2020 jTBC cable drama Itaewon Class and I love it! Male lead Park Seo Joon went back to his army days cropped haircut and traded his suits from Why Secretary Kim for his … Continue reading