The British-founded scent house Jo Malone is doing a concerted push in South Korea because this month has not just one but two big ad campaigns for the brand. First there was the pictorial with L (Kim Myung Soo) laying around a room, presumably smelling very good, and now comes the pictorial with Kim Ji Won spending the afternoon in what appears to be the English countryside. The top picture is beautiful and the only one where she’s not toting around a Jo bottle of perfume or a candle, but the ones below make me wonder if she’s smelling like English Pear and Freesia or perhaps Honeysuckle and Jasmine. Kim Ji Won really suits this feminine lazy afternoon vibe, and if she had her first big break being the second female lead in Descendants of the Sun then she’s headed for her next career leveling up as the leading lady opposite Song Joong Ki in the upcoming epic sageuk Asadal Chronicles. Continue reading →