K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading

Cass Beer Ad Campaigns in Recent Years Feature Hallyu Stars at the Cusp of Major Breakout

I don’t follow any brands, whatever the product it’s selling, so on occasion when I post about CFs it’s in relation to the spokesperson selected for that particular campaign who happens to be a star I like quite a lot. … Continue reading

Kim Soo Hyun and Go Doo Shim Split the Daesang at the 2015 KBS Drama Awards

Just because KBS is the ratings pits all year doesn’t mean it can’t throw a fun awards party and reward the acting talent that has attempted to infuse some excitement and life into the network’s drama. Things were going swimmingly … Continue reading

Audience Poll Reveals Hallyu Stars the Chinese Fans are Most Looking Forward to in 2016

The top echelons of popularity when it comes to Hallyu stars feels like one of those elite clubs – hard to get in but once in it’s a breezy ride to stay on top. How else to explain the enduring … Continue reading

Jeon Ji Hyun and Suzy Maintain the One-Two Spot in Poll of Fan Favorite Korean CF Stars

The ranking of fan favorite Korea CF stars are out for 2015 as polled by the Korean Advertising Association, and the one-two spots from last year in 2014 remain unchanged. Come hell or high water, at this point Jeon Ji … Continue reading

Legendary Screenwriter Kim Soo Hyun’s Next SBS Weekend Drama is the 70-episode Yes That’s How It Is

The return to television of famed screenwriter Kim Soo Hyun is going to happen in a big way, or more aptly in a long way. Kim Soo Hyun’s upcoming SBS weekend drama Yes That’s How It Is will be airing … Continue reading

Kim Soo Hyun Wins Daesang at the 4th Annual APAN Star Awards

To the surprise of no one, Kim Soo Hyun racked up another Daesang this weekend, taking home the top prize at the 4th annual APAN Star Awards for his performance in Producer. Kim Hee Sun won Top Excellence Female in … Continue reading

Section TV Polls Fan Picks for Top 8 Big Stars of Korean Entertainment in 2015

Every time there is a survey of some sort, it’s always entertaining to casually peruse which star has maintained top dog popularity and who may have dropped off a bit. This weekend Section TV did a poll for its 800 … Continue reading

Chinese Travelers to Korea in Summer of 2016 Pick Kim Soo Hyun, Jeon Ji Hyun, Lee Min Ho, and Park Shin Hye as Faves

At this point, the list of Korean actors popular in China is so consistent in the last two years, I’m actually waiting for one of the stalwarts to do something stupid and drop off the chart, or for another crazy … Continue reading