Park Bo Gum and Kim Yuna Smile Bright to Kickoff Promos for Winter 2018 Olympics in Pyeongchang

It’s a great time to call in the national big guns when it comes to zero negative publicity and 100% charm, what with Korea dealing with cleaning up after a huge political scandal and having to show it’s best side as publicity ramps up for the 2018 Winter Olympics in Pyeongchang. Kicking off an early ad campaign is Coco-Cola bringing together the buzziest K-actor of 2016 Park Bo Gum with Korea’s most famous Olympic athlete in any sport figure skater Kim Yuna. Their appear is basically white bread meets white rice, nutritious delicious and non-objectionable, what better spokes person to hold up the Olympic torch and welcome visitors to ready for Korea in less than twelve months. Continue reading

Song Joong Ki Dethrones Jeon Ji Hyun in Top Spot for 2016 Annual Poll of Most Popular CF Star in South Korea

Congrats is in store for yet another accomplishment for this year’s Hallyu star breakout Song Joong Ki. already a well known and acclaimed young actor in South Korea but reached a much wider stage this year with the success of … Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading

Korea CF Power Rankings for January 2015 Provide Popularity Snapshot of the Year So Far

I thought the three long haired ladies would remain 1-2-3 for the foreseeable future but already one very well-loved variety superstar has wedged himself between them to start of 2015. The rankings are out for the month of January 2015 … Continue reading

EXO, Kim Soo Hyun, and Kim Yuna Top Forbes Korea Celebrity Top 40 Power Ranking for 2015

The annual Forbes magazine ranking of the top 40 Korean celebrities has just been released, fresh out of the oven and piping hot for perusal. As always, try not to get too worked up if your favorite oppa/unni or bias … Continue reading

Top 10 CF Stars in Korea for October 2014 Reveals the Entire Year Popular Trend

I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at … Continue reading