IU, Kim Yuna, and Gong Yoo Top the 2020 Advertising Association Poll of South Korean Consumers Favorite CF Models

The year end is also a good time to look back and see which stars really connected with consumers, as in South Korea actors, singers, sports stars, and even variety show hosts all make even better living endorsing products. The 2020 Year End Poll conducted by the Advertising Association found that perennial CF darling IU remains the favorite among the broadest swatch of consumers in various age groups, followed by retired skater Kim Yuna in second, and then third place goes to actor Gong Yoo. The following then come in fourth through tenth spots: Park Bo Gum, Yoo Jae Suk, Jeon Ji Hyun, singer Lim Young Woong, Suzy, BTS, and tied for 10th is Kim Hye Soo and Park Seo Joon. I find the breakdowns of which age group and gender liked whom even more interesting so check it out below.

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Song Joong Ki Dethrones Jeon Ji Hyun in Top Spot for 2016 Annual Poll of Most Popular CF Star in South Korea

Congrats is in store for yet another accomplishment for this year’s Hallyu star breakout Song Joong Ki. already a well known and acclaimed young actor in South Korea but reached a much wider stage this year with the success of … Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading

Korea CF Power Rankings for January 2015 Provide Popularity Snapshot of the Year So Far

I thought the three long haired ladies would remain 1-2-3 for the foreseeable future but already one very well-loved variety superstar has wedged himself between them to start of 2015. The rankings are out for the month of January 2015 … Continue reading

EXO, Kim Soo Hyun, and Kim Yuna Top Forbes Korea Celebrity Top 40 Power Ranking for 2015

The annual Forbes magazine ranking of the top 40 Korean celebrities has just been released, fresh out of the oven and piping hot for perusal. As always, try not to get too worked up if your favorite oppa/unni or bias … Continue reading

Top 10 CF Stars in Korea for October 2014 Reveals the Entire Year Popular Trend

I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at … Continue reading