Song Joong Ki Dethrones Jeon Ji Hyun in Top Spot for 2016 Annual Poll of Most Popular CF Star in South Korea

Congrats is in store for yet another accomplishment for this year’s Hallyu star breakout Song Joong Ki. already a well known and acclaimed young actor in South Korea but reached a much wider stage this year with the success of hit drama Descendants of the Sun. That success rocketed him to the top of the list of South Korean consumer’s favorite CF star. In the results of the annual poll released by the Korean Advertising Association, Song Joong Ki who was not even on the list last year in 2016 when he was released from military service, takes the top spot followed by Seolhyun at number 2, Kim Yuna in 3rd place, Suzy taking 4th place, with 5th going to Song Hyo Kyo. The biggest drop was Jeon Ji Hyun, who took the number 1 stop for the last two years in a row, this year dropping to 6th place followed by Yoo Jae Seok, Gong Yoo, Cha Seung Won, and Lee Young Ae. Also dropping was Suzy from last year’s second place to 4th this year. Which means if you went to South Korea this year chances are high these ten faces were staring back at you from every available television screen or billboard. Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading

Korea CF Power Rankings for January 2015 Provide Popularity Snapshot of the Year So Far

I thought the three long haired ladies would remain 1-2-3 for the foreseeable future but already one very well-loved variety superstar has wedged himself between them to start of 2015. The rankings are out for the month of January 2015 … Continue reading

EXO, Kim Soo Hyun, and Kim Yuna Top Forbes Korea Celebrity Top 40 Power Ranking for 2015

The annual Forbes magazine ranking of the top 40 Korean celebrities has just been released, fresh out of the oven and piping hot for perusal. As always, try not to get too worked up if your favorite oppa/unni or bias … Continue reading

Top 10 CF Stars in Korea for October 2014 Reveals the Entire Year Popular Trend

I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at … Continue reading