High Profile Lee Young Ae Comeback Drama Saimdang Wraps Up Disappointing Run But Makes Money Overseas

I don’t know anyone personally who watched recently wrapped SBS Wed-Thurs drama Saimdang: Light’s Diary, and judging from the sad sack ratings in Korea that’s the case as well. The drama was super high profile from the casting stage when it was announced as famed K-actress Lee Young Ae‘s comeback drama after thirteen years since record breaking hit Dae Jang Geum. The drama was fully pre-produced and easily sold overseas airing rights just on her name alone, alas the end product failed to ignite the interest on arrival and only puttered around from there on out based on the reviews and commentary.

It ended with only 28 episodes aired from the scheduled 30 filmed, leaving with so little fanfare compared to how it premiered. It’s too early to tell if this will dim Lee Young Ae’s aura but her name power got this drama sold to so many overseas countries for airing that the production has revealed that it’s made its budget back on that alone. Speaking of which, reportedly the Chinese rights buyer has to pay the full licensing fee even if it never gets approval to air in China thanks to recent THAAD and ongoing SARFT restrictions. Continue reading

Song Joong Ki Dethrones Jeon Ji Hyun in Top Spot for 2016 Annual Poll of Most Popular CF Star in South Korea

Congrats is in store for yet another accomplishment for this year’s Hallyu star breakout Song Joong Ki. already a well known and acclaimed young actor in South Korea but reached a much wider stage this year with the success of … Continue reading

SBS Delays Lee Young Ae’s Drama Saimdang to January 2017 After Not Getting Chinese Simulcast Approval

The fallout from the Chinese spat with South Korea over THAAD is clearly continuing even after news coverage has died down since the heated summer months. The next casualty is the highly publicized fully pre-produced sageuk drama Saimdang: Light’s Dairy, … Continue reading

Jeon Ji Hyun and Suzy Maintain the One-Two Spot in Poll of Fan Favorite Korean CF Stars

The ranking of fan favorite Korea CF stars are out for 2015 as polled by the Korean Advertising Association, and the one-two spots from last year in 2014 remain unchanged. Come hell or high water, at this point Jeon Ji … Continue reading