Popular K-stars Attended Los Angeles County Museum of Art 2016 Film Gala

Los Angeles was ground central last week for a black tie gala attended surprisingly by many many top Korean stars. The LACMA (Los Angeles County Museum of Art) held its 2016 Art Film Gala, with this year’s honorees Robert Irwin and Kathryn Bigelow. The event was sponsored by Gucci and in attendance at this confluence of fashion and cinema were Psy, Park Bo Gum, Lee Soo Hyuk, Kwon Sang Woo, Park Seo Joon, Sooyoung of SNSD, Han Hyo Joo, Eric Nam, and Ko So Young. It’s an eclectic and talented bunch of K-stars to represent on the global stage and I hope they had as much fun to befit how stylish and dapper everyone looked. I hope Angeleno drama and music fans hear about so many K-stars being in town at the same time and lucked into a fan sighting. Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading