Song Joong Ki’s Endorsements Drop After Divorce While Song Hye Kyo Maintains Hers, K-dramas Reportedly Adding Divorce Clause to Contracts Now

This is kinda a funny story, and not what I expected from the general trend of K-ent fallout. Song Joong Ki and Song Hye Kyo‘s high profile divorce was finalized at the end of July, a month after he filed in mid-June. Both are Korea’s top stars and have massive endorsement hauls. K-news is reporting that since the divorce filing, Song Joong Ki has lost quite a few endorsements while conversely Song Hye Kyo has maintained hers. Normally it’s the woman getting raked over the coals in Korea’s patriarchal society so I am surprise that she’s coming out the career winner between the two. Of course this is just the current state of things, each needs to keep producing hits to maintain their popularity in the long run.

Speaking of which, K-ent is also noting that drama production houses are adding a “divorce clause” into the contracts of lead stars – one would pay a penalty of three times the salary for the drama if a star were to get divorced during a drama airing. Production houses view the relatively lackluster ratings for Arthdal Chronicles as due to Song Joong Ki’s divorce being a distraction and negative news and want to prevent that from happening again. Unless a divorce filing HAS to happen immediately, I think stars owe it to their costars and production staff to delay such news until after a drama airs so as to not potentially impact it negatively. But for Arthdal I think it’s totally not due to Song Joong Ki’s divorce at all. Continue reading

Song Joong Ki and Kim Ji Won in New Photo Spread Promoting Third and Final Season of Arthdal Chronicles

I think the preliminary verdict is that tvN drama Arthdal Chronicles is a relative disappointment, vis-a-vis the largest budget in K-drama history and of 54 billion won even greater by far from the most recent biggest budget K-drama Mr. Sunshine … Continue reading

Arthdal Chronicles Wraps Up First Two Seasons With Disappointing Ratings and Break Before Third Season Airs in September

Watching the first two seasons (12 episodes) of tvN fantasy saguek Arthdal Chronicles is like sticking with a whole lotta meh hoping for something drastic to happen to make it suddenly better. I stuck with it thinking perhaps the dull … Continue reading

Song Joong Ki-Song Hye Kyo Divorce Could Be Settled in a Month and His Family Erases All Traces of Her From Their Lives

Who could have imagined that 2019 could have a bigger K-ent news story than the Burning Sun/Seungri/YG/Jung Joon Young collective scandal. Sadly we’re only halfway through the year and the shocking Soong Joong Ki and Song Hye Kyo divorce could … Continue reading

Tabloids Say the Song Joong Ki-Song Hye Kyo Split Happened Last Year When He Moved Out of Shared Home in September 2018, Divorce was a Long Time Coming

Now that the cat is out of the bag, everyone can pick their jaws off the ground on the shocking Song-Song couple divorce. Song Joong Ki filed for divorce and asked for court mediation, likely to resolve any open issues, … Continue reading

Song Joong Ki Files for Divorce From Song Hye Kyo and Her Side Releases Statement Saying It’s Due to Personality Differences

Oh. My God. I’m legit rendered speechless. I hate when tabloids are right but tabloids are so often right in dating gossip and also breakup gossip. For the past 6 months the Chinese rags have been saying that something is … Continue reading

After Her Private Life and Kim Jae Wook, Park Min Young Reigns as the K-drama Female Lead Racking Up Successive Chemistry Wins

I’m having a hard time thinking of another K-drama actress with as many romance dramas under belt as Park Min Young AND has also delivered performances that generated strong chemistry with her male lead(s). In some dramas she even sparks … Continue reading