Reborn Rich Hits New Ratings High of 22.456% in Episode 13 as the Story Loses the Magnetic Grandpa and Heads into Final Stretch

jTBC weekend drama Reborn Rich continues to redefine certain aspects of K-dramas, from its fast-paced plot development to dropping three episodes a week so next week is actually the finale already. Can’t believe it, me too! Every weekend the drama … Continue reading

Viewer Disconnect and Annoyance with the Loveline Between Song Joong Ki and Shin Hyun Bin in Reborn Reaches Crescendo as Romance Starts in Episode 10

jTBC weekend drama Reborn Rich is still doing banger ratings, this Friday and Saturday’s episode 9 and 10 dropped from last week’s high of 19% but the story continues to deliver the great plotting plus payoff. Plus the ending of … Continue reading

Song Joong Ki and Lee Sung Min Take Their Reborn Rich Chemistry to the Pages of Elle Korea for Classic Korean Architectural Pictorial

The quality and ergo the success of jTBC drama Reborn Rich (The Chaebol’s Youngest Son) is another validation that it’s not K-drama quality that has been decreasing is that not enough production teams dig deep to create the needed excellence. … Continue reading

jTBC Weekend Drama Reborn Rich Rockets to 16.102% Ratings in Episode 7 as Song Joong Ki Shows Hand to Grandpa Lee Sung Min

It’s such a pleasure to live watch an excellent drama, it’s why I can’t quite K-dramas despite most disappointing me. Episode 7 of Reborn Rich (The Chaebol’s Youngest Son) hit an astonishing ratings of 16.102% thanks to upping the ante … Continue reading

K-netizens Divided Over Reporter Criticism of the Excessive Use of Filters on Song Joong Ki Playing a College Student in Reborn Rich

Okay, this is a dicey opinion with room for nuance. The first criticism of hit jTBC drama Reborn Rich (The Chaebol’s Youngest Son) is here, and of course there will be negativity that accompanies anything that is trending, A reporter … Continue reading

Song Joong Ki and Other Stars Attend 2022 International Emmy’s as The King Affection Wins Best Telenovela in a First for a K-drama

The Korean drama expansion continues into the end of the year as the K-ent contingent made their presence known at this week’s 2022 International Emmy Awards. Not to be confused with the Primetime Emmy’s which are more prestigious covering top … Continue reading

Reborn Rich Jumps to 8.845% Ratings in Episode 2 and 10.826% in Episode 3 as jTBC Has Another Hit on its Hands Maximizing Momentum with Airing 3 Episodes Each Week

I didn’t pay attention to the airing schedule for Reborn Rich (The Chaebol’s Youngest Son) so it was like a treat from the drama gods to wake up on Sunday with a new episode 3! jTBC is airing three episodes … Continue reading