Sigh, this is what happens when the product value drops and people find alternative options. If I could watch K-dramas on television to help with domestic ratings I would because I love the variety available and to know that low ratings = fewer CFs sold = losing money which ultimately leads to fewer K-dramas being produced and that sucks. K-ent is reporting this week (article) that 2020 is basically a total dud for the Big Three networks MBC, KBS, and SBS when it comes to their prime time dramas despite four more months remaining. All three networks have announced that it will be essentially cutting its K-drama production in half in 2021, and actually it’s already decreased this year from prior years. KBS had 12 prime time dramas this year and is scheduling only 7 for next year, and same goes with MBC scheduling 6 and SBS is scheduling 8 for next year.
The different ways to try and make money hasn’t work – from splitting each episode in half to broadcast more CFs, sell from PPL, and create different drama formats like 4-episode and 8-episode dramas. SBS took the boldest move of ending Wed-Thurs dramas (which used to be THE most coveted time slot) and starting Fri-Sat prime time dramas and focusing on Mon-Tues dramas, but that hasn’t worked out either. Only Romantic Doctor, Teacher Kim 2 got high ratings, and the few SBS dramas to get above 5% ratings Hyena, Good Casting, and The King: Eternal Monarch still did not make money for SBS due to the high cost of each episode production especially with The King. An insider explained that drama productions cost billions of won and the Big Three networks are basically unable to recoup cost and definitely can’t make a profit, and also competition from cable networks and cheaper variety shows are making it untenable for this to continue much longer.
It’s weird how time tempers disappointment. I’ll likely remember The King: Eternal Monarch fondly now that it’s over, the earlier episodes were just so inexplicably terrible and made for drastic expectation rewritting but as the episodes went on I settled … Continue reading →
I’ve been rewatching the best bits of both Lee Min Go and Kim Go Eun‘s last dramas, to remind myself of what could have been better and actually elicited emotion from me. I didn’t much care for the OTP in … Continue reading →
If I were still activity recapping I probably would not have the energy to continue on with The King: Eternal Monarch. Needing to describe every scene with a prelude and my thoughts after would only amplify all the problems and … Continue reading →
I don’t even know where to start in discussing episode 15 of The King: Eternal Monarch. If I didn’t continuously want this drama to get better I wouldn’t have continued watching with the hope that it would make sense and … Continue reading →
There’s only 2 episodes left of The King: Eternal Monarch and doesn’t seem to be enough time to satisfactorily wrap up everything. This drama always feels like nothing much is happening most of the time and too much condensed into … Continue reading →
The good – Lee Min Ho running like the wind on the set of The King: Eternal Monarch. He’s totally alive in a way that his performance is totally not in that drama. I miss this Lee Min Ho, he … Continue reading →
It was a bit like Plinko for the first few episodes of The King: Eternal Monarch. I wasn’t sure where the ball would drop as it careened through the messy narrative and directing in terms of who got the best … Continue reading →
I’ve been quarantine baking for two months and finally decided to tackle the Mount Everest that is sourdough bread, complete with raising my own starter (lil’ EJ is his name). My first loaf was an unmitigated disaster, looked good with … Continue reading →
My perseverance with The King: Eternal Monarch seems to be paying off, though I’ve said this twice before and been sadly let down. Maybe the third time’s the charm. Due to the preemption this Friday on episode 13 of TKEM, … Continue reading →
I wonder if The King: Eternal Monarch would have been better done Memento style, we see the ending and rewind backwards to learn alongside the leads what is happening. Maybe Kim Eun Sook intended it that way with the opening … Continue reading →
Because the production of The King: Eternal Monarch decided to give all viewers the giant middle finger in the way it inserted product placement into the drama, imma give it right back and NEVER EVER buy any of the brands … Continue reading →
Let’s get it out of the way, the ratings for episode 12 of The King: Eternal Monarch is 6.1% and 8.1%. This drama with the big name screenwriter, cast, and budget is an unequivocal flop domestically, which is the most … Continue reading →