IU, Kim Yuna, and Gong Yoo Top the 2020 Advertising Association Poll of South Korean Consumers Favorite CF Models

The year end is also a good time to look back and see which stars really connected with consumers, as in South Korea actors, singers, sports stars, and even variety show hosts all make even better living endorsing products. The 2020 Year End Poll conducted by the Advertising Association found that perennial CF darling IU remains the favorite among the broadest swatch of consumers in various age groups, followed by retired skater Kim Yuna in second, and then third place goes to actor Gong Yoo. The following then come in fourth through tenth spots: Park Bo Gum, Yoo Jae Suk, Jeon Ji Hyun, singer Lim Young Woong, Suzy, BTS, and tied for 10th is Kim Hye Soo and Park Seo Joon. I find the breakdowns of which age group and gender liked whom even more interesting so check it out below.

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EXO, Yoo Ah In, and Hyeri Lead the 2016 Forbes Korea Top 40 Celebrity Power Rankings

The list is out for Forbes Korea magazine’s annual ranking of the 40 Most Powerful Celebrities, a ranking that takes into account a whole host of factors including buzz, name recognition, successful projects, number of CFs, and so forth. I … Continue reading

K-advertisers Name Most Valuable 2016 Entertainment Brands in Korea

Brand awareness and strength is a critical assessment element in the marketing industry, and stars have long since joined in the pool of companies and products which consumers connect with. The Korean advertising association released a data set this week … Continue reading

Jeon Ji Hyun and Suzy Maintain the One-Two Spot in Poll of Fan Favorite Korean CF Stars

The ranking of fan favorite Korea CF stars are out for 2015 as polled by the Korean Advertising Association, and the one-two spots from last year in 2014 remain unchanged. Come hell or high water, at this point Jeon Ji … Continue reading

Section TV Polls Fan Picks for Top 8 Big Stars of Korean Entertainment in 2015

Every time there is a survey of some sort, it’s always entertaining to casually peruse which star has maintained top dog popularity and who may have dropped off a bit. This weekend Section TV did a poll for its 800 … Continue reading

Ha Jung Woo Leads the Korean Male Fans Pick of Their Top 20 Manliest K-actors

I’m always entertained by lists and polls, offering a snapshot of the general reaction to the topic at hand without needing to take it seriously. The latest list is interesting in how many selections elicited approving nods from me. tvN … Continue reading

Top 10 CF Stars in Korea for October 2014 Reveals the Entire Year Popular Trend

I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at … Continue reading