Korean sportswear brand Eider is continuing their “Eider Friends” campaign, which launched last year with the pairing of Jang Hyuk and PIE, sending them all the way to New Zealand to scale huge cliffs and then do the bromance hug once they reached the peak. This time around, Eider has selected just-hot-off-City-Hunter Lee Min Ho and Yoona of SNSD to be Eider Friends.
Not sure either person gives off an athletic vibe in the slightest. They are skinny bean poles and look faboosh in clothes, but I’m not buying them as outdoorsy types. I usually like clothing brands to at least make it believable for me that the spokesperson would either wear it’s clothes or engage in the activities it’s clothes are meant for. But I suppose I’m overthinking it and just nomnomnom on the cuteness that is Lee Min Ho. If I stop quibbling, Yoona really does look great draped on Lee Min Ho’s arm.
Eider CF with Lee Min Ho and Yoona:
Okay, who wanted to slap that voiceover guy around a few times? Most annoying intonation EVER. It’s a clothing CF, dude, lighten up.
Making of Eider CF:
Love love love this making-of video. Now I get the concept, which is akin to making two people who might never consider rock climbing, challenge them to try it out wearing Eider gear, and then watching them struggle and finally succeed. I guess it makes sense now picking Lee Min Ho and Yoona for this CF. It’s an everyman concept rather than watching ultra-fit celebs scamper up a cliff like Jang Hyuk did last year for Eider.
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Love the shots when they are outdoors <3
Okaaaaayy...the rock climbing was a great idea...but showing them failing??? Do you want that associated with your brand? And seriously, what's with the repeating the brand's name three times in a row, literally like a broken record? Plus the random English...and the "because he/she's an Eider Friend!" like it means something. Bah. But LMHMG is pretty yummy to look at, even if he's not convincing. ^_^
Even factoring in the "failing-failing-finally succeeding" deal...shouldn't you play up the success a little more? Like some jumping around up top or, you know, some fist pumping? The making of is way better, I think. They should use it as their advertisement. ^_^
If at first you don't succeed...buy Eider.
LOL!!! Bad Bad Bad CF!
Totally agree with u ockoala, really wanted to slap that voiceover guy every time he repeated the brand name!
i agree that they are skinny bean poles
love the making video.. totally makes more sense now!
Yoona has the same expression in nearly all the photos except in like 2 of them
I was just gonna say that, she has the same open smile through out.
Totally agree : Yoona needs to have more expressiosn and show different expressions.
agree...her open mouth makes her look weird...she looks better with a plain smile or serious look
EIDAH, EIDAH, EIDAH, 2ND EIDAH FRIENDS!!!
Lee Min Ho looks so handsom as usual :-) and I like yoona's sweety smile !
Yey, Lee Min Ho. Period.
awesome LEE.,.