Television boxtop ratings are still important but less so now that online streaming of television shows, not to mention the ease of DVR recording and other alternate forms of consumption. The changing landscape means the unlikelihood of K-dramas garnering 50% ratings ever again, and honestly most are now averaging in the low teens to high single digits during its run. But the proliferation of social networking means shows may have greater, or just alternate forms, of impact.
CJ E&M partnered with AGB Nielsen in Korea to assess the CPI (Content Power Index) of all the 2014 K-dramas and the top two most influential dramas were alien-actress love story You From Another Star on SBS followed by tvN‘s realistic office drama Misaeng. The CPI number calculates viewer response to a show to determine influence based on: topic of interest (how many news articles), audience response (search rankings), SNS involvement, and the like. I actually agree with the full list for the year and CPI remains the intangible yet powerful other gauge for a show’s success.
1. You From Another Star 344.0 points.
2. Misaeng 270.8 points
It’s Okay, It’s Love 260.9 points
4. God’s Gift: 14 Days 258.5 points
5. Pinocchio 241.2 points
6. Three Days 241.0 points
7. Empress Ki 240.7 points
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It's AGB *Nielsen and the spacing for the pic and title are off, at least on mobile it is.
its so succesful Korean drama that's why I like this k-drama it is so so very so beautiful Korean drama I like it very very much. #EMPRESS Ki
I'm not taking anything away from Pinocchio but it seems like that shows fans are little bit desparate since using the internet-ratings to back up there TV failure.
But aside from that if you take into count how many people watched you from another star online and IOIL then pinocchio wouldn't be able to compete.. to just give you an example they are far behind on Youko and toudo when it comes to online viewers.
But all in all if the online ratings are used they will still come short in this year as well. maybe 4th or 5th place which is not bad either
online viewing for ep 12 almost reached 40 % and nbrs keep increasing wz each episode, as for youkou + tudou nbrs of views 511,242,545 (more than 500 millions views) till ep 12 only
https://31.media.tumblr.com/2529292b1dbd3789c8ac4b62258ff8fb/tumblr_inline_ngvc0gOUGa1sp3v51.jpg
https://31.media.tumblr.com/b49546ef076b685827426087d54d8491/tumblr_inline_ngvc1hNGwK1sp3v51.jpg
and Pinocchio is currently #6 as the most watched series of all time in Youku w/ 370 million views.(now jumped to nbr 5 wz more than 390 million view ,and nbrs keep increasing, it ll definitely be among the top 2 at the end )
https://31.media.tumblr.com/c8b4a4dff692e0ffab0502ddcd70cc5b/tumblr_inline_ngsmsyaEOR1sp3v51.jpg
(btw 3 out of 6 most watched series of all time in Youku , have jong suk in them, Dr. stranger #2 , IHYV # 4 & pinocchio (till ep 12) is at # 6)
fans are not desperate you are the desperate one & have some issues with Pinocchio it seems.... from all the dramas stated above you only picked Pinocchio to compare it with man from the stars why is that?? , if this means something it means this drama is a success and it influences you somehow . lol
I have nothing against Pinocchio but I was stating a fact..
You who came from the stars were never sold to Youku and thats why you won't find it there but was bought by another broadcaster and surprising has more viewers then Heirs which means You from another star is the all time number 1.
''Significantly however, it was not picked up by a conventional broadcaster, but instead was acquired by online video platforms iQiyi and LeTV. They have seen episodes of the show streamed over 14.5 billion times since December''
Remember heirs has only 11.9 viewers as Number 1 in Youku history.
Can Pinocchio even reach DS now on YOUKU since there is 8 episode left I doubt so but they will likely surpass the master's sun who only has 10mio on them right now.
But I would definitely say that Pinocchio is a successful drama but not a super hit because it still has bad TV ratings.
Pinocchio's ratings are mediocre, but I wouldn't call it a failure. It's doing fine.
Pinocchio's views at youku and tudou had already surpassed 500 million and they still have 8 episodes to broadcast.. They currently rank 3rd for the most views..
I know but you from another star has over a billion viewers.
I have recently seen a list which was not correct by the way
Pinocchio is already in the top 6 for the number of views on youku-tudou & we are only at ep 12. In all probability, the CPI ranking will go up too. Why don't we wait for the show to be over to compare who has the longer ****...
I don't understand why fans like throwing up internet nos especially in some drama cases just to prove they are popular. They keep saying people dont watch tv anymore and tv rankings shouldnt count but thats a lie.
Look at the first 2 dramas on this list. They have high internet nos BUT ALSO they had HIGH TV RATINGS.
I believe if you make the dramas good, you will have the audience.
So yes eg IOIL and Pinocchio might have high internet ratings but the tv is still average and that means they are not super hits
Well June the big gap.. They air at different times. YFAS started late last year to early this year and it didn't have a good compation. This year the second half of the year has been better than the first half! Shoot I remember thinking... $#% now what do watch after YFAS ended! Lol
LOL, I think fans turn to the online ratings or it sold well overseas talking point, when the TV ratings do not match the hype. Case in point - Pinocchio. It's like when Kpop fans brag about how rich their biases are, in the face of arguments about their talent or popularity.
I don't dislike Pinocchio, but I just couldn't get past the early episodes. I thought it boring, overwrought and the acting a bit amateurish, from everyone other than Lee Jong Suk.
Exactly. So boring and predictable. "Yeah the ahjummas control tv so only the DISCERNING and AUDIENCE WHO MATTER watch on internet and therefore the internet ratings should supercede the tv"
What they don't let on is that the internet ratings also include international viewing
But Pinocchio is still ongoing drama, nbrs will surely increase
Well, the top drama has a huge gap from 2nd.. Not that I didn't expect it. But I'm surprised that God's Gift made the list. I thought it didn't do that good? And of course happy to see currently airing Pinocchio on here
Well im just happy that pinocchio and my love from the star is on this list. I'll try to check out misaeng maybe because i hear it really good too.
im glad that YWCFTS and pinocchio make it on the list...to me pinocchio rating even it is just 10%++ it's consider high right now in korea...ppl nowadays love to watch online i think because their online rating is nearly 40%...
actually i dont know what happen with k-drama ratings this year..well except YWCFTS majority k-dramas this year just have a single digit in their ratings...
p/s:sorry for my bad english
"What happen with k-drama ratings this year" ~ Ferry disaster, boycott of TV stations, Incheon Games etc. could be some of the causes.
Personally, I can't understand why people nowadays prefer to watch online if they could watch the direct broadcast on TV, don't they have the same buffering, lag, poor quality transmission issues etc. that I have when I watch online live?
As for the 40% online rating, what does it mean really? 40% of what & who? For example, if 1,000 people are watching online, 40% = 400 people? And if it's TVing ratings that we are talking about, TVing also includes international audience...
Are you kinda ignorant millions of people subscribing online tv now, even in different countries. Would you believe the site will still run if there is only 400 viewers a day.
FYI tving Korea does not include international viewers, want the proof, google it or better yet read it on naver.
I've heard Korea has one of the fastest and best quality internet in the world. I think they have some kind of tech, probably again very high connectivity, that means watching on phones is a breeze. I know - whilst some of us are stuck with slow finicky broadband (but at least we're not on dial up anymore - we'll get there!) its hard to imagine the possibities haha
@dal
Anyone who is not ignorant and have any common sense at all would have realised that it was just an extreme example (I did say for example).
Afterall, does anybody really know how many people are watching online during that specific period of time? And that is precisely the point that I'm trying to make. 40% could mean 400, 4000, 40000, 400000, 4 million, 40 million..., who knows for sure except the service providers themselves? Even if there are millions of subscribers, who says they have to be online all the time? Or that the millions of subscribers have to be oniine on Wed/Thur 10-11pm KST? I hope that you are aware that besides TVing, the broadcasters also provide online live viewing.
On the other hand, the AGB/TNMS ratings are based on statistical sampling techniques. So their 10% is supposed to mean 10% of the Korean population.
BTW, no need to bash or resort to name-calling. It only reflects on yourself (and your bias).
There is also another concern to take into count because that list in itself is pretty much doubtful..
I can understand I hear your voice being up there but what in the world is DS and My lovely girl doing up there in top 5 and these 2 dramas are universally recognized as failures..
My lovely girl is more surprising to me then DS..
Why didn't you try Misaeng Koala?
Misaeng!!! aww, YEAAAA!!❤❤❤
I love this drama!!!! It had me laughing, crying and laughing again. Mr Ho tripping anyone that was mean to his fav inters...was hilarious! And it had me crying to see how they were treated by their superior. Definitely it deserve the ratings.
Some of you forget that when YFAS was on the compation was horrible and misaeng has/had a pretty good compation. So to me it shows in the gap in ## but it still held its own.
Misaeng - amazing! riveting! nothing matches it. not just the acting (Lee Sung Min nobel prize please) which was beyond superb but the editing was so fluid it was scary! never in a drama has the time gone in a flash. I've seen so many Korean dramas but none compare.
It is pretty interesting that half of these dramas did poor ratings, though well online. I wonder if they'll ever get around to doing how they judge ratings. On the other hand, people do watch online, but there is also obviously still the traditional audience that most dramas this year didn't capture.