Categories: K-dramas

K-media Discusses How Descendants of the Sun is the Only Ratings Success Pre-produced K-drama in 2016

K-media is taking stock of 2016 and the results are not exactly promising for the future of pre-producing K-dramas. What was once a rarity such as the mega budget Legend felt like a norm in 2016 with a slew of fully pre-produced K-dramas aimed at being simulcast in China and further recoup costs. I don’t know which of the pre-produced dramas ended up making back its costs and earning a profit, but in terms of domestic Korean ratings there is only one success story in Descendants of the Sun. Kim Eun Sook‘s high profile disaster and medical drama was a ratings hit in Korea and overseas, and remained the only such pre-produced drama despite a slew of other high profile projects subsequently released. Uncontrollably Fond was a middling release, Moon Lovers: Scarlet Heart: Ryeo an abject failure, Hwarang a new release but slow out of the gate, Cinderella and Four Knights didn’t make a dent, and Entourage ended up being an epic face plant.

The first pre-produced drama to hit the small screen in 2017 will be Lee Young Ae’s comeback work Saimdang: Light’s Diary. Other pre-produced dramas in the works are Joo Won and Oh Yeon Seo in the sageuk version of My Sassy Girl and Park Hae Jin‘s Man to Man. Sci-fi drama CIty of Stars will be fully pre-produced with Hyun Bin currently offered the male lead role.

ockoala

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      • to @ tooktooktay , i was reading this post when i heard about his death , that's all! Thanks to @Lal who once again is a considerate person.

    • Ikr, I'm very shocked to learn that he's passed away this morning. He's one of my fav & legendary singer.

      May he rest in peace...

    • So true. Just look at Moon lovers it could've been so much better just going by the original but the producers just made terrible decisions all around

  • i think it will take some time for kdramas to make good pre produced dramas. 2016 is just the beginning, we can't say its a failed process already. It will take time. Any drama depends on how good the screenwriter writes it, how good the director brings the story to life, how good the editor corrects the finished project and how good the actors breath life into the character. it really doesn't matter if it was filmed a year ahead or filmed over the weekend.

    • It only matters for the script . If it' s filmed a year ahead you can't change it, if it's filmed over the weekend you can, according to the ratings and the actors doesn't get what they have signed for.

      • Who said you can't change it if it's filmed a year ago? The Chinese media is infamous in changing out characters and refilming scenes before release.

      • This doesn't make the ratings improve most of the time. It just ruins the original vision of the drama when writers stay hacking away and changing things because of netizen opinion.

      • When they 're filming in real time they change a lot of things (the script, importance of the roles ect...)when ratings are no good . When it's pre produced they can only change the editing wich is also bad ! But preproduced or not what matters is the quality of the script and the crew who is making the project and the timing . Politics , economy, ...all that affects the viewers and their mood.

      • So in the end it doesn't matter if it's filmed a year ago or over the weekend. It depends on how well the crew produces the final piece. That's what I was saying.

      • You forgot an important factor in the success of a drama : what viewers want at a given moment. Timing is very important, a lot of productions failed because of that. The same goes in the movies industry. One can't deny this fact.

      • Time is important but you can't depend on time to release a film or drama. It's about chance. No one can assume the audience would react like the day before, who knows what they will think a year from today. Film companies and drama productions just have to take the chance, cast the right characters to match the storyline, get a infamous director/screenwriter. Etc. Who knew Kim Woo Bin's drama would bomb considering how famous he and Suzy were. In the season they aired, other dramas were more famous because they had better storylines/more interesting couples to ship so the audience sways. You can't decide to delay a release just because you assume the audience won't be into it because timing is wrong, you simply don't know. You spent the productions money to make the drama so you just have to air it since it's lined up.

    • Also, as a writer you shouldn't be swayed by netizens if you believe in what you are writing about, if you write what only others want to make them happy, you won't be happy.

      • See the drama "king of dramas" , writers if they want to work in this field doesn't allways have the last word. And in this area preproduced dramas are better for writers and actors .

    • King of Dramas is one of my all time favorite k-dramas and so often overlooked. The whole product placement scenario in the first episode...the orange juice ha ha ha. It literally deals with almost every wackadoo k-drama scandal/scenario that anyone has ever heard of. And Siwon is comedy gold.

  • At first many people had high expectations for pre produced dramas since it means more time for actors to rest = productivity and more time to edit and shoot scenes better. But if you think about it it makes sense why so many PP dramas failed. It comes hand in hand with China's regulatory law banning live broadcasting of kdramas so many PP dramas are produced with objective of earning China $$ by selling licensing fees to youku, iqiyi etc. Prolly why they place focus on the chinese audience instead of upping their game and telling a good story. DOTS honestly probably only did well because 1. its a kim eun sook drama and her dramas are always hits 2. its a KES drama so they are cheesy and caters to the ajummas and housewives 3. SHK and SJK so it attracts all the younger audiences.

    • This logic doesn't hold at all. How did any of the dramas which failed above catered to Chinese tastes except for perhaps the casting of Hallyu stars (who are popular domestically anyway)? The reason for pre-production is to get the drama approved for simulcast so they'll get more licensing money, not to write it in a way such to engage the Chinese viewers more. There's no incentive in doing it, plus it's not as if they know what the Chinese audience prefer. There are many reasons why a drama is not well-received, but to push it onto productions focusing on the Chinese market is just ignorance.

  • I think it because it wasn't pre-produced so they can have the better editor but a shoot before it aired so it can pass the China streaming regulation,

    DOTS success is because the character are charming and people love them,
    it's a drama that for some reason make man and woman can watch it without feel shame since it's light but didn't have anything wrong, it's about a nice guy and girl people can all like in the general sense,
    my parents can easily like it cause it less stressful,

    I think hwarang have a good setting places and lots of cameo so it feels that they pre-produced kind of payoff since the detailed in clothes and fighting looking goo but then it just starts so let just wait, PSJ, ARA and PHS is nowhere near SHK relevancy,

    moon lovers and UF are just a bad drama, pre produced or not,
    they have a good shot though, still moon lovers suck badly when they have no cameo and just the character floating around, seriously, it looks fictional and staged,

    the cinderella suffer from the broadcast thing but I think it quite good because everyone expect it to flop hard and they pull like 3-4% in new timwe slot

    entourage loose focus (from few ep I've seen), but I cant find the entertainment in the original either so I don't really know,

  • 'while you are sleeping' going to star LJS and suzy is also going to be pre produced I was told so pre-produced drama is here to stay. The quality had nothing to do with method of production it's all about the script, more makjang story better the rating and casting big stars also help a lot just look at blue sea, despite mediocre storyline.

  • The Kdrama industry just needs time to adapt to this new filming system. I'm a big advocate of pre produced dramas because it's much less stressful for the cast and the extremely hard working crew.

  • The Korean entertainment media can't do much of an analysis of pre-produced dramas other than DOTS was a hallyu success and the others didn't fare well in the local market. They have to have the production financials and licensing financials and ad revenue info. For example (and I'm going by memory) UF did okay locally until W started up but seemed to do respectable business in China. So did it make $$ or end up in the red...I don't know. I don't care what people expected it to do...what matters as a matter of business is being able to pay the bills.

    With regard to Moon Lovers, it flopped in Korea but got $400,000 per episode in China and who knows how much for the other licensing agreements. There was a large investment in the drama so did it make enough internationally to make up for local lackluster ratings?

    For the stations to continue to do pre-produced dramas at this juncture, it has to somehow be working for them regardless of the local market or else they wouldn't do it. It's all about the $$. Perhaps in 2017 peoples expectations of pre-production will be lowered which is a good thing.

    • That's possibly because it doesn't matter to them in terms of money who wins or looses. The target audience is in Korea so if it doesn't click with the local and prime target audience, they are well within their right to call it a failure. UF atleast did a few things right, a few things wrong but tied it all up in a neat end. I can't say the same for Moonlovers, this show had a awful run from start to finish with two versions floating around and a source material they couldn't follow and deliver on. As for Cinderella surprisingly did well for the budget although they initially couldn't find a broadcaster. Hwarang only has started. Entourage did nothing right.
      Another surprisingly good show was 1% of Something, a remake done right and well received by all.
      I guess bottom line, pre-production and budget can't elevate poor script, editing or acting. So don't invest so much unless you have all 3 of them locked.

      • @Missjb
        I am sorry but Suzy is good acting? I agree that UF casts lineup are pretty good but Suzy? She is the main lead, had the most screentimes aside from Kim Woo Bin and her acting is head scratching that I wished she could just stay 5000 clicks away from the camera.

      • generally, compare to other show, the acting is really good. I'm quite surprise Kim Woo Bin act so well in this, he tend to overdue his acting and stiff. And Suzy put a servicable performances, though it will be alot better with a better actress for sure.

      • KWB and Suzy's good acting? I couldn't take them seriously for a few episodes I watched. The writer has been relied on good actors in her previous projects but these 2 failed to connect to audiences until the last 2 episodes

      • @Ara, that's a lie. Kim Woo Bin is Solid throughout the drama. Even most shocking is he is more subtle compare to his peers. compare to several popular show out there, UF acting is ahead of them. compare Goblin and Lotbs, or even W acting with UF which has uneven acting. Well Suzy is also okay. but struggle when the scene require complex emotion. i think she is the weakest one lol

    • If they are reporters of the entertainment business I don't understand how they cannot care about who wins or loses in terms of money. It's a business and they are supposed to report on it and that deals with $$. This is especially true to understand the reasoning for continually making pre-produced dramas.

      As far as what you perceive good or bad stories goes, it's all subjective at the end of the day and sometimes dramas that I think are super cheesy get great ratings so it is what it is. If it was easy to get the script, editing and acting right each time than we wouldn't have much to talk about I guess. Even pre-produced dramas don't have a full script when they start filming so it is still a roll of the dice. My main points were follow the $$ and viewers shouldn't expect pre-produced dramas to be any better than live shoot.

      • If we follow the $, that shows investors securing return on their investment. From a pov of viewer's taste and preferrence, that hardly tells you anything.

      • Well the merging of art and business is always an interesting thing and the two are stuck walking hand in hand together. My point was the original article - whatever the source was for Koala's post - was about the media reporting on the business of pre-production (not the quality or lack thereof of the dramas) and maybe it did deal with the financial aspects but what we got was one was a hit and the others underperformed so I'm basically saying I wanted to see more of an analysis. I mean Koala said it herself, she doesn't know who recouped their $$...I already knew the ratings. I actually find the whole business aspect of the k-drama industry kind of fascinating and sometimes seriously disturbing when hearing about the treatment of both crew and actors.

  • "Pre-produced" doesn't actually mean anything. It isn't any different from any other drama that's simultaneously being filmed and aired. If you have bad base material, you'll have a bad drama, no matter your filming schedule. The end.

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