The reversal of fortune is here to stay and the gap got a whole lot wider this week. KBS is now the undisputed top dog of Wed-Thurs K-drama ratings, with its surprise hit Chief Kim remaining top of the competition with this week’s episodes 5 and 6. Episode 5 rose 1.7% to hit 15.5% AGB nationwide, and episode 6 continued the rise adding another 1.2% to end with 16.7% ratings. Hitting the high teens is a feat nowadays and this one has turned into a disappointing result for SBS to lose both the ratings dominance with Saimdang: Light’s Diary dropping down to 10.7% in episode 5, nearly losing it’s double digits, before rebounding back to 12% in episode 6. MBC‘s Missing 9 remains mired in the 4% digits and stranded by itself in the deserted island of small ratings.
SBS has announced that it will be re-editing Saimdang so it’s not clear if the changes are noticeable to viewers or have been shown already in this week’s episodes. The criticism seems to be around the lackluster and rather old fashioned story line so re-cutting already filmed scenes may not do much to bolster the flagging ratings. With that said, if Lee Young Ae‘s popularity in China and elsewhere overseas remains high then Saimdang has a chance to recoup its costs despite failing to be a hit in Korea.
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Is Chief Kim really that good?
I havent checked it out much. But I got turned off by the makeup. Too much foundation and lipstick on the guys.
Yeah chief Kim is good
I can't quite pin down a similar kdrama that carries something offbeat and sinister at the same time.
Maybe it's something like Misaeng with a lot more darker tone and goofiness...
I'm getting strong History of a Salaryman vibes from watching Chief Kim! Was this the drama you were thinking of too?
Okay, I looooove History of a Salaryman so I might have to check out Chief Kim. I actually want to check out Saimdang and Missing 9 as well but am waiting for them to complete their run and make sure they don't go off the rails.
All I can say is that Chief Kim's antics make me laugh out loud!
Chief Kim could teach all the other shows a thing or too.
I couldn't understand what people loved about it when I was watching the first two episode. But after the fifth episode, I'm IN LOVE. It makes me laugh out loud, and I like all the characters. It's interestingly amusing!
i thought any drama ratings above 10% is a success.that why dramas like kill me heal me,pinocchio, w and doctor stranger which had average ratings of 10 and 11% are considered hit dramas.saimdang still has a chance to be a success if ratings will maintain more than 10%. it just that like lobts it couldnt measure to its hype.anyway congrats chief kim.it is a nice drama.
Mind you, Pinocchio, KMHM and Doctor Stranger were 2014 dramas and that year it was a near miracle to get >10% ratings. That year was bad for every drama, Yong Pal was an exception to this. Saimdang was high budget and pre-produced and highly anticipated and promoted and this is the come back project for Lee Young Ae after over a decade so expectations were higher. Not to mention that Saimdang’s ratings are dropping from the high teens to the low ones. This is comparable to Uncontrollably Fond, which started with 12% and dropped from there, averaging just over 9%. 9% isn’t bad for a lot of dramas but considering the fact that it was pre-produced and high budget, highly promoted, it fell flat and lost it’s ’ranking’ in weekly performance.
Saimdang is quite boring....
KMHM, Pinocchio and Doctor Stranger were aired in 2014 when a lot of dramas did bad rating wise and it was a near miracle to get >10% ratings, only exception was Yong Pal. Saimdang started with high teens and its ratings dropped, despite pre-production, high budget and extensive promotions. And this was also a comeback drama for Lee Young Ae after over a decade so expectations were higher too.
Yeah, it is all about expectations, and it probably didn't help that Saimdang got delayed because of trying to air in China simultaneously. I think double digits is respectable, and it is a longer drama and has time to grow its audience. I guess the question is what dramas are starting after Missing 9 and Chief Kim complete their runs?
@Rumi - Yongpal was a 2015 drama! Still doesn't take away from your point that 2014 saw a massive ratings slump, any drama clocking even double digits that year was very lucky, and Pinocchio/KMHM are remembered even today.
I recall 2015 being a slump year as well with Yong Pal and maybe Mask being two that did well. But I was busy so maybe I missed a hit or two in the mix.
There were three big productions about reincarnation. Saimdang is the third after Goblin and The Blue Sea Legend, I think people need something new, it seems a timing issue more than a quality issue.
Song Seung-heon, rescue pitcher of "crisis"
http://m.entertain.naver.com/read?oid=112&aid=0002892424
Song Seung Heon has appeared full-fledged from SBS 'Saimdang' which was broadcast on the 9th. Indeed, ratings also rose 1.2% p from the previous day to 12.0%.
http://m.entertain.naver.com/read?oid=213&aid=0000944907
They always said Lee Young Ae, but this is the proof that her power alone is not enough. Even in the interview, Japanese reporter said "Even in Japan, SSH is known to guarantee good show rating". Hongkong reporter said "With the coming korean wave, the first Korean actor Hongkong people came to like Song Seung Heon".
I'm not sure if JJH is the lead male actor, this drama could survive overseas.
not a fan , but it's interesting , it has a sinister vision of the "money world" that speaks to me .
yeah ok i understand now.i pray that for lee young sake ratings rises again
yeah ok i understand now.i pray that for lee young ae sake ratings rises again since it is longer
Chief kim is hilarious. Need more dramas like this and "38 task force"
i think Saimdong isn't that bad but also I recall Koreans don't like their history being butchered. That maybe has something to do with it?
I have seen ep 1-4 and I thought it was all right. Not as boring as I expected at all probably because my expectations were pretty low. I will keep following it loosely. SSH is rather entertaining even if he's not a good actor.