The financial outlook remains rather dire for K-dramas, with the steady decline in television viewers as well as advertising revenue. Pre-produced dramas with an eye towards live airing in China is at a standstill due to the beef over THAAD so it feels like the walking dead in K-ent as dramas continue to be made but there’s no cure in sight for the bleeding red ailments. SBS is making a move to control its expenses, announcing this week that after the currently airing daily drama Love is Drop by Drop finishes its run the network will cease to produce any further dailies because of financial considerations. SBS daily dramas are aired once an episode during the earlier evening hours, different than the morning daily dramas which are continuing on. Back in 2004 SBS stopped making daily dramas for a few years before restarting in 2007 so this stop may not be permanent. MBC and KBS will continue to make daily dramas (for the time being).
A few SBS dailies that I’ve enjoyed in recent years are Ugly Alert and the makjang-arama Temptation of Wife. So long for now, SBS dailies~
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Im not surprise honestly. Daily dramas are mostly meant for the ahjumma viewership anyway especially since online viewing of dramas are getting more popular, tv viewership on average is declining too. Plus the plots are overused and characters can be very unlikeable anyway.. That being said not all daily dramas might be bad, I've personally enjoyed some of the older dailies like Like Heaven and Sky, Pure 19, Yellow Hankechief and especially Family Honour (the writer also wrote ugly Alert, another of my fav). KBS and MBC tend to have better quality daily dramas imo so I do hope that this decision would not influence the other 2 networks. Maybe SBS needs some time to allow this department to catch up on quality, so maybe its not that bad of a decision after all
without china investor more daily drama will be gone. cant say will miss them they drag on on on all the time.
Wait, I heard it is prime time only not morning dailies. They just announced a drama with Yoo Gun called Sweet Enemy. So confused by all this! And just when almost all dailies are subbed!
I thought they only stopped producing night time, or prime time daily drama? In fact there is a new SBS daily drama in the making now; It is called "Sweet Enemy," and it is scheduled to air in June.