An entertainment reporter at YTN wrote an article today (click here) that went into depth to discuss the first two episodes of just premiered jTBC drama Thirty Nine. I noticed the same criticisms and concerns already voiced by K-netizens here and there but to have it expressed cohesively explains why K-ent doesn’t think Thirty Nine isn’t primed (for now) as a sure fire success despite its decent 4%-5% cable ratings for the first two episodes. The reporter said that Thirty Nine was one of the most anticipated dramas of 2022 due to it being top actress Son Ye Jin‘s first project since the mega hit Crash Landing on You two years ago. But once it aired a segment of the viewer feedback is that the plot is really old fashioned (i.e. conventional) and comes off like a 1990’s era K-drama.
The three lady best friends are the same age and each has their own love lines, but it feels so random. Especially Son Ye Jin with Yeon Woo Jin‘s character, it’s just a series of random encounters one after another and rinse and repeat. There is nothing compelling about the start to this romance and in fact turns off viewers. Also old fashioned is the use of a funeral to start the drama but not tell viewers who the dead person is and then revealing it by episode 2, so why the coyness only for the quick reveal. And lastly Jeon Mi Do‘s character has an adulterous affair and terminal illness, both plot points are getting lots of lambasting from the netizens. Overall, the reporter is just disappointed this was the drama top star Son Ye Jin picked and hopes the plot and writing gets better with a good ending to make up for the less than stellar start.
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Sigh. Alright people, expect a parade of 39 posts incoming for the near future. Koala has sensed a prime opportunity to drive high site traffic (and fund her Hermes bags) with SYJ and SHK fans fighting in these 39 articles (talk about a random feud).
This drama is not that compelling but I hope it get better as the story progress. I don't really like Son Ye Jin characters and the plot but that won't stop me from watching. What does SHK have to do with this drama? Leave her out.
Maybe because of the previous post about 39. That was about 39 but it didn’t stop SHK fans from bringing her into it to put down SYJ. Heck even SJK got a mention.
@Kiddo Just as I was mentioning only lowly pathetic shippers do that. I could careless about SJK or HB, I only care about SYJ and SHK because I love both actresses and their works. Who ever they're dating or married to has nothing to do with their works. I see ridiculous bashing from SYJ shippers in NWRBU too. Lol people have so much times to belittle someone when they should have just take the times to better themselves as a person.
Y’all are so rude. Like ppl are just commenting whatever. Isn’t it Koalas’s blog? Can’t she post whatever she wants without judgement??
When you monetize your readership and sell ads to them, then your readership has a say in the content. It is a two-way street. If you don’t want any judgment, then don’t try to monetize.
Yup. Koala never posts about her and isn't a fan but suddenly sees an opportunity for more site traffic (maybe due to wedding announcement) so we'll likely see more of these articles.
@Yzma, 100% agree with you in calling out K. She has gone zero silence on YSH and Heyri who are her beloveds. Instead she senses a golden opportunity on SYJ's new drama as there are tons of fanwar comments resulting from wedding announcement & accusations of media-play. It'll be non-stop 39 articles much like NWABU while Moonshine completely disappeared after premiere episode post. There have been no Moonshine recaps, netizens comments/sentiments, blow-by blow accounts whatsoever.
K is always like that. She is always subjective, bias, and never been subtle in showing her hatred when writing articles or reviews of dramas if she doesn’t like the actors/ actresses.
But it’s her blog… she of course can do whatever she want.
But she will always try to bury the faiilute or hype her bias like Yoo. eun Hye, Yoo Seung Ho, Hyeri, etc who flopped multiple times in a row. Esp Yoo Eun Hye who has no more hope in the ent industry…. oh to add on is her baby Top Star Lee Seunggi
@chichi , it's not YOO but Yoon Eun Hye , @koala never burried the what you call "failure" of Yoon Eun Hye, she even state in a previous comment that Yoon Eun hye is not anymore in the game . As a person who stills like Yoon Eun Hye , i dare say that she had more potential than SHK or SYJ as she achieved a lot in a few years . She wasn't a goddess as SHK or SYJ but she was the younger and highest paid actress after Coffee Prince , She was the muse for the biggest brands as YSL, Cartier, Burberry, ... she was a sold out actress (Nars lipstick in I miss you) , she won the daesang of best actress at the age of 23 over talented actresses as Han ji Min , Kim Hee Ae, ... All that with being a former idol . She may be a nobody now but she will stay in Hallyu dramas history . And i will ad that SYJ was her friend before "her scandal" .
I've enjoyed Thirty Nine-
SYJ looks excellent and takes a great part
Hopefully it will continue to be good..
SHK and SYJ fans now have a new place for their fan wars other than Twitter. Funny how they only started coming after each other after CLOY and Hyun Bin shot down the reunion rumor with SHK.
No offense but I love both actress and not HB so leave SHK out. SYJ fan should be happy for her since she's getting married soon. I not a HB fan but still happy for SYJ. Only pathetic shippers fight over HB.
I didn't know there is SYJ and SHK fanwar on twitter, lmao... I like both ladies, but i cling more towards SYJ...
None taken. I’m not a shipper. Just telling it how it has been in social media since 2020. Search up and you’ll know how the fan wars between a lot of the actresses’ fans started. Search SYJ and SHK tags on this site to see how different the comments were before.
Well, celebrities don't always hit the jackpot when they select their new project . Remember when Hyun Bin did the drama with Han Ji Min wich was a flop instead of "Kill me, heal me" which was a hit and made Ji Sung won a Daesang, Lee Dong Gun declined Goong's role , look at Joo Ji Hoon now !
I don't get why this writers keep getting top star in her drama? must be her movie track record. I love some of her movie, but her drama always seems underwhelming. she might be not that good to told a story in drama format.
I agree. Apparently this was supposed to be a movie script. Then she changed her mind and made it a drama. I think she should stick to movies. That’s what she does best. Her writing is best as punchy short scripts. As soon as she attempts to stretch it out, she flags.
Here we go again.. I wanted this to be good, I really did but it's not doing it for me at all, I feel like they don't have much story to tell and even if I didn't hate the first two episodes the story isn't really going to go anywhere for me personally. The only thing I could try to keep watching this is because of SYJ but I'm pass that stage where I watch a show because I love the lead actress or actor, the story needs to be captivating or I don't have much time for it. I'm going to keep my 4 episodes rule but I don't expect much if it doesn't improve after that.
i like yejin too but the story is not very exciting to me. But i love the trio and the acting of the over all cast . So may stick with it. However i have mostly seen decent review of it. People didn't have high expectations with 39 from the beginning because of the writer. Even the teasers looked boring. So idk where is this so called massive disappointment coming from. It never had that type of hype that is generally observed for a usual romcom.
Moreover I still don't understand why didn't jtbc didn't give it the weekend slot if their expectations were so huge.
I didn't know it was expected to be huge either. But there were a bunch of Naver articles in the week leading up to the first episode saying expectations were high for Son YeJin to save JTBC from ratings slump which I thought was bizarre. Like why is that her responsibility? Anyway the debut numbers are solid, it's doing good numbers on Netflix too, is that not good enough?
Literally all the reviews I'm reading about this drama are decent and koala picks up this random ass article.
The last thing I would accuse this drama of being is conventional and old fashioned.
Yes, the overall perception is really not that negative. But fanning the flames is what drives traffic, and I guess it works because here we all are.
I think episode 2 and especially the last bit really sets up the plot for the rest of the drama. I'm very curious where they go with the story form here on out. I just know Jin Seok is a major douche and I want him to leave my Chanyoung alone! LOL
She's trying so hard ?
But this is Koala. So what do yoh expect?
It's funny because I always see drama fans saying how they miss the old school style kdramas but then turn around and criticize plots as conventional and old fashioned.
I am not a fan of Son Ye Jin, but if the most reviews of this drama are average or decent then we shouldn't fan the flames.
It's is a contraction and should be used where a sentence would normally read "it is." the apostrophe indicates that part of a word has been removed. Its with no apostrophe, on the other hand, is the possessive word, like "his" and "her," for nouns without gender.
Was this drama really expected to get big ratings? I know SYJ is a top star coming off the success of CLOY but that was a classic rom-com with a popular writer and two big stars. That doesn't mean her next project will be the same. I get why something like Jirisan had high expectations given the big name writer, big stars and big budget. Even with SYJ attached this drama has always seemed like the mid level kdrama that gets decent ratings in the 4-6 range. That would be pretty good considering Jtbc's woes.
People expecting CLOY numbers are crazy. You can never predict something like that. Her last JTBC drama was Pretty Noona, also touted as her big comeback drama after 5 years and it debuted at 4%, slightly lower than 39. So I'd say that's average. Why are people so concerned with premiere ratings anyway It's really how it ends that matters. It can go up or down from here.
Is anything new anymore? Every storyline is a retelling of another and it is in the way the actors put into motion the characters and up to us viewers if we want to see their interpretation from beginning to end. It's only 12eps and I like the friendship of the 3 leads. Plus, SYJ's acting in that last scene from Ep2 was deserving of its praise.
Same case for the Chinese Drama "Nothing but 30" and there were some heartfelt performance that was worth watching but otherwise a depressing drama for me.