Fashion

Jeon Ji Hyun Named Newest K-star House Ambassador for French Couture House Louis Vuitton

I don’t recall seeing top actress Jeon Ji Hyun last month at the Paris fall fashion shows but she’s clearly still quite sought after as this week she landed a new couture gig. She’s the latest K-celeb to be named House Ambassador for Louis Vuitton, joining Lisa for the younger crowd and Gong Yoo repping the menswear. The brand released new fashion stills to announce her arrival and I definitely think she elevates the brand outfits and purses better than it aesthetically looks.

ockoala

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  • Ah, now timely is this article on the heels of certain group of fans thinking JJH is some has-been 🤣

    She’s gorgeous and I totally agree. I’m not into LV at all but JJH does give it far more class. She can prob rock a potato sack just as well. I hope she and Gong Yoo has a joint pictorial no matter how unlikely. That’s a combination I’d die for!

  • She elevates absolutely any brand she carries. She just has that kind of aura and star power. These bags are so meh but she somehow makes them look so good.

    Also off topic but forever in awe of how elegant JJH is. Even when she does characters like Song Yi, she’s still so damn elegant.

  • Some just have that “it” factor when it comes to fashion—overall styling, attitude and wearing the clothes.

    Jun Ji Hyun has it.

    Also Ni Ni.

    And maybe G-Dragon.

    • Jun Ji Hyun is just effortlessly elegant. The same goes for Ni Ni. Ni Ni's 2018 Bazaar photos by Chen Man still amaze me.

  • LV is soo bad but get that money. But I'm wondering if she left burberry since it suits her more. Lol the way she jumps from alexander mcqueen to burberry and now to LV.

    • Yes and he really doesn't fit LV. He always looks like the clothes are wearing him instead of the other way around

      • Googled it and you're def not kidding lol. That is a very unfortunate collab. I think SJK would fit in a more low key brand like Loewe or Celine. Its really hard to pull off LV, I dont think even Gong Yoo carries it off well.

  • Jun Ji Hyun can make even that collared potato sack in the first pic look like it's an actual piece of clothing and not an unfortunate sewing accident

    LV has beautiful bags but their actual clothes can be a bit hard to wear for anyone who's not on a runway. But JJH basically looks like a runway model so it's not surprising even these weird clothes can't defeat her height and beauty.

    • LV are really smart the way they're able to bag zendaya, cate blanchett and Emma stone etc they don't even need to try. It's the star power that'll sell their ugly clothes.

  • Burberry is a label with a lot of classic coats but their collections since she was their brand ambassador have mostly been really bad and the campaigns badly photographed.

    Even LV weird womenswear by Nicolas Ghesquiere is better than that those weird blue logos and duck prints that Burberry has been putting out.

  • Jeon Ji-Hyun is superb for choice for Korea/East Asia market, a smart House ambassador choice.
    LIsa has a world presence...thus she is a great global ambassador for younger target group. Just like how BTS Jin for Gucci.

    • Yeah. Kim So Hyun’s career became more stagnant. She only secure 1 endorsement despite giving the agency back-to-back global OTT hits.

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