Prada Announces Kim Soo Hyun as New Brand Ambassador for the Italian Couture House

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• Omg thanks for changing the font in the post! I was having such a hard time reading them since the new layout used a horrible font. Now I only hope the problem with the cache will be fixed soon as well, so I don’t have to refresh the website every time I visit it in order to see the new post or posts.

• Finally. I thought it was surprising that KSH still did not have a luxury brand ambassadorship announced given that every other high profile Korean actor and reasonably popular idol has signed deals over the last few years.

  I am sure his contract was expensive but Prada seem to sign up so many popular actors and idols over the last couple of ears that it's losing some of its exclusivity. They are becoming almost as bad as Dior who announce a new ambassador every other week.

• Agree with koala, I love prada among all brands but soohyun's prada pic was meh bcs the hair lol, his jo Malone pic was better imo. But anyway it's amazing of him still getting so many brands deals after years even his old brands were back with him

• 2024 is really another great year for KSH. As a fan I really didn’t expect anything from him bcs we know he is already had the biggest peak in his career and he even isn’t young anymore like CEW LOL so I just wish he is always active in acting and have successful project and didn’t go hiatus lmao

• Not his best look...

• I find it rather interesting that KSH is picking now to endorse a main stream luxury brand for the first time in his career. He was likely courted by every single one back in his MLFS days. I’m going to assume it has something to do with his new drama where he sells counterfeit goods. He somehow prob needs to balance out the messaging that doesn’t support the fakes market or something 😂

  Anyway, I have no issues with his hair but the suit is rather ill fitting and so is the dark gloomy background. Then again, I find Prada shoots can be mediocre with BWS and especially Jaehyun also having terribly large suits/short pants. Song Kang imo wears Prada best.

• Kim soo hyun is pretty much active this and next year as well. Knock off season 1 and 2 will come in April 2025 and later half of the year and heard he is doing a film with moving director. and studio dragon variety show as well vey happy to see him so active I hope he keep working without taking any hiatus. I hope one day he will work with my Kim eun sook.

• He is quite very active this year as well as next year.knock off season 1 and 2 coming in April 2025 later half of the year. Also heard Kim soo hyun is doing a film with moving director horror genre and variety show also which is surprising

• Also heard Kim soo hyun is doing a film with moving director horror genre and variety show also which is surprising

  • No it's false rumor and already debunked. Moving director's next work is an OTT highschool horror drama.

    There is another casting rumor though, it's occult movie directed by han jaerim. But still, nothing's confirmed until news is out

    • How did you know I saw the rumor on Instagram one of soo hyun fans posted and along with he is in talk for a new sejuk drama well I don't know how much true this news is

  • the rumors started from dc gallery, i read it from there directly

• I’m not sure I like this new layout… and it would be nice to have related articles at the bottom rather than just random ones.

  Anyhoo, yea I do like Prada pairing up with KSH but Jo Malone’s campaign is far better. The color, style, look, etc was just top tier.