I dig this pairing, I dig this pairing very very much. The marketing gurus over at Acuvue-brand contact lenses tapped popular young actors Song Joong Ki and Han Hyo Joo as the new endorsement couple for it’s line of eye products. When Acuvue’s deal with Lee Min Jung expired, like all endorsement deals smartly need to freshen up its image and try something different, this time it went with a couple concept and selected two matching fresh-faced boy and girl next door for the face of its brand in Korea. I still don’t get why contact lenses needs marketing campaigns with famous faces, since I wear whatever the heck my optometrist recommends. But I’m not about to look a gift horse in the mouth since I think Song Joong Ki and Han Hyo Joo look exquisite together. Maybe a tad too vanilla, but for a Spring ad campaign I’m loving their natural breezy vibe and the comfort they exude around each other. The brand praised them for really connecting with the cameras and with each other visually, which is mission critical since they are trying to sell contact lenses. Acuvue describes Song Joong Ki as having a very confident gaze (I totally concur!) whereas Han Hyo Joo gives off a comfortable and candid look (which I also totally concur!). I’m not sure I’m jonesing for them to act together quite yet, since I still think Han Hyo Joo lacks a little something extra in the acting department, whereas Song Joong Ki has really taken his acting to the next level. She’s been acting in only movies recently for the last two years, while Song Joong Ki’s movie and drama last year were both critical and popular hits. I love them both so the chance to see them together even in a print advertising campaign is a win-win.
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Adorable! I love Han Hyo Joo's features and bamore than K
oops got cut off...was going to say I love Han Hyo Joo's brand of pretty more than those of the usual actresses that are considered the godesses of the screen by Koreans like Kim Tae Hee and Han Ga In
I agree. I am always surprised KTH is considered a beauty in Korea. She looks beautiful only in cfs with the right camera angles and lighting. Yes, she's very pretty but a beauty ? Not with those jowls , weak chin and close set eyes. I would consider HHY a beauty with her delicate symmetrical features. HGIn is very pretty but not a beauty with that nose. Le Young-ae was a beauty in her days. Gianne Jun could be considered beautiful. Lee Min Jung is beautiful and Song Hye Kyo has perfect symmetrical features too but her collagen injected upper lip bothers me and she's a bit doll like inert.
I personally don't get amazed by physical beauty. I prefer cool confidant ladies like Bae Doona who are happy in their own skin and courageous in their work. Very inspiring.
HHJoo is amazing, and paired with SSKi - match made in heaven!
I don't get the fuss over KTHee or SHKyo either. Beauty is in the eye of the beholder, as the saying goes. And since you brought up Bae Doona ... well, she ROCKS!
Awww Joongki looks so cute. Tried my best to watch nice guy but gave up halfway. Anyway, don't Han hyo joo resemble song hye kyo in the photos?
I love SJK so much I'm actually glad I use acuvue. Haha.
OMG!! Two of my favorite Korean actor/actress!! What's my chance of a drama shipping them?
Don't know why, but I want to "Awwww!" too.
The images and the couple look bright, white and innocent.
I guess we don't want or need our lenseses to be sexy.
Hi Ms. Koala,
Do you happen to know whether Joong Ki is targeted for any new project? All I know is he's still considering. And when will he be enlisted for army?
Thanks,
they look so charming together.... :)
She's younger than him right? She just gives off a vibe of a bit older than his Flower boy image haha. He's so darn cute. And is she wearing extensions? She was on RM recently and it was a lot shorter. But they do look very carefree haha.
i love both, but unfortunately, i didn't see any chemistry.. not yet.. hope to see them in a drama as a couple..
ps : joowon and han hyo joo would make a great couple too.. :)
They look adorbs! <3(: