I don’t cover the monthly Korean Advertising Agency rankings for top CF stars in Korea since it mostly stays the same from month to month. But the end of 2014 is right around the corner and a quick glance at the October rankings shows who’s been the most popular Korean stars for 2014 as the list has stayed more or less the same this year. Some are perennial favorites like Jeon Ji Hyun, Yoo Jae Suk, and Kim Tae Hee on the list in different spots year after year since forever. The non-news is seeing figure skating champion Kim Yuna regained her top seat after Jeon Ji Hyun resided there for six months post You From Another Star.
Despite the industry being so male-dominated, the top three CF stars of this year, in varying orders, have been all ladies: the most decorated figure skater in Korean history Queen Yuna, A-list movie star Jeon Ji Hyun, and super young idol-actress Suzy. I like that the ladies own the CF love, at least it’s an area they don’t need to immediately get overshadowed by the men. After Suzy is the first guy on the list and it’s adorable that Lee Seung Gi keeps on being the Nation’s favorite son-in-law (i.e. the guy all ahjummas wish their daughter could marry). Rounding out the top five is Ryu Seung Ryong riding the double high of Miracle in Cell No.7 and The Admiral: Roaring Currents.
The top 10 Korean CF stars for October 2014, but the list has stayed more or less the same all year with the exception of Jo In Sung being a recent addition due to the popularity of this past summer’s drama It’s Okay, It’s Love. I’m most impressed that Kim Tae Hee is still in the top 10 (year after year, baby, that’s what I call longevity) even despite Korean netizens cluck cluck disapproval of a Seoul National grad dating beefcake Rain. It’s like the Korean public can’t help but eat up her smart toothy visage whatever she’s selling (or shacking up with).
1. Kim Yuna
2. Jeon Ji Hyun
3. Suzy
4. Lee Seung Gi
5. Ryu Seung Ryong
6. Kim Soo Hyun
7. Hyun Bin
8. Yoo Jae Suk
9. Jo In Sung
10. Kim Tae Hee
I personally like Suzy, despite finding her a terrible actress, because she has this fresh-faced wholesome appeal that comes across as natural rather than artificially constructed. With that said, I do not get why she is this popular in CFs to be always in the top three for the last two years running. It’s not like her girl idol group is all that popular as well. Whatever the reason, she’s still riding high on the Nation’s little sister train.
Kim Soo Hyun can expect to park himself in the top 10 for the foreseeable future if he does at least one good drama and/or movie a year, kinda like the Hyun Bin effect which also shows no sign of waning. Won Bin appears to have finally dropped off the top 10 and much as I like him it’s ridiculous that he could rake in that much CF dough year after year while only doing one movie every few years and acting like he doesn’t even give a f*ck about his day job (i.e. acting).
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Suzy is the perfect example of when good looks, luck and hard work pay off even when no talent is involved. There are countless others who are better than her at singing, dancing, acting yet she somehow surpassed them all at least in terms of CFs. Now it's just a matter of how long that will last.
She has a talent in my imo..There might be better singers and dancers compared to her but the girl has talents for sure and as for acting i considered it as skill,this is something you acquired through experiences.Even some of today's talented veteran actors and actresses are started as terrible actors/actresses too..I think the problem with Suzy is that despite at very young age she's taking leads in both dramas and movies, being so popular that it made her super busy that she cannot focus on improving herself in these areas.She's still young and there is still a lot of time for improvement..
No talent? Really? Suzy is more talented than the average idol imo. I think her acting is pretty bad, but she can sing and dance well. Yes, there are others in the industry that are more talented than her, but to be a successful idol I think it's more valuable to be well rounded performer (along with good looks obviously) like her.
I do agree that her success is largely down to her looks/persona, but to say she's completely devoid of talent is too harsh imo. She's been the it girl for 3 years already, I don't see her reign letting up any time soon.
Her whole reign as It Girl is proof that in Korea, image and good looks can trump a total absence of talent. And that as long as you are pretty, you really don't have to be good at a thing in order to do it, your fans will just make excuses about youth and lack of experience (kind of ringing hollow these days, with increasing numbers of '93-'95ers being equally young and inexperienced as her and still managing to not suck).
Korea is not the only place where good looks and image takes precedence over talent. It happens everywhere in societies all over the world, as long as the mass media and advertisers pander to audiences' desire to see a pretty face onscreen.
But on the other hand, I consider having the ability to be liked by audiences a talent also.
High five Ockoala, same here never respect artificial plastic one.
Questionable list? "Those who vote decide nothing. Those who count the vote decide everything." - Joseph Stalin
But it's based on CFs number, the pay of it and the raises the model brought to the product. So, yea!! It has nothing questionnable to it.
Jun ji hyun still at top 2 even after her scandal? what a star power she has.
What scandal?
The water scandal cf where she and ksh endorse in china many koreans hate her because of that. that is why im surprise that she managed to stay on top 2 even after that.
What scandal she had? #asking
No lee min ho?im surprise
he's never been there if i'm not wrong..
I think he was years ago during BoF, but not for that long. He actually seems much more popular overseas than in Korean, even after Heirs. He's never really reached the CF levels of some of his peers, though I guess he makes enough bank other places to make up for that.
It's very doubius list and btw it's only inside korea not internationally or over all.
The over-all list would be KSH. 1 and LMH 2? for sure
Park shin hye definitely belongs in there as well. IS there any evidence on this list?
But i'm kinda surprised that LMH is not loved in Korea actully. as his loved outside of the country.
this is cf prefferance ranking . not which oppa is poppular list. and done monthly by the official guys back at the advertizing feild .
It's who has more CFs, who says CF says image, that's way the above list is elligible.Besides, the top 10 are the most beloved and popular in SK.
@Junior
Either post as @Joey001 or don't. I don't allow one author to post under different user names to troll. We know you love LMH, KSH, and PSH but it's becoming a hindrance to discussion for you to write things that have zero basis other than what you personally believe and then use selective data to support. You can like them and believe they are the most popular Korean stars OF ALL TIME for all anyone cares. But that doesn't make it actually TRUE.
This is not an Anti-vaxxer type of forum.
Lee Min Ho and Park Shin Hye are not that love by korea as compared to others..
Dubious? lol. This is an official list taken monthly that shows likability in different fields and shows the popularity of these people with the general public, not just with fandom. These are the people the public likes and trusts enough that advertiser use to sell products. You will see some trends on there, but usually it's mostly established stars who remain on the list.
Lee min ho is MORE POPULAR overseas..
But THIS LIST ARE THE MOST LOVED CFs kings and queens in SOUTH KOREA...so yeah. lee min ho is not included in this list... He makes money OVERSEAS but not CFs in SK..
I had to chuckle when you described Rain as "beefcake."
And damn it, Won Bin, when are you going to pick a new project so that I can see your sexy self again? It's been over four years already!
My Lee Seung Gi, the first man on the list, living to his um-chin-ah image. I'm so proud of him :) he's loved by everyone so it's nothing new.
But I'm waiting for drama response, what's taking them this long?
The ranking is released by the Advertising Information Center of the Korea Advertisers Association, the official Korean advertising PR arm. The report is released every month and is the official and most influential report that brands look at to gauge CF power. The calculation is a combination of number of CFs, how much the CF pays, how broadly the CF is distributed (local v. national), etc.
I don`t understand these rankings? What are they based on?
Why are people like Lee Min Ho,Park Shin Hye,Kim Woo Bin,SNSD members Big Bang members etc not on this list? Cause i see their commercials everywhere even in places like China and Japan. And why is Kim Soo Hyu so low, didn`t he film over 30 CFs or something?
Kinda confused.
Lee Min Ho and Park Shin Hye are not well love in korea compared to others..Park Shin Hye?She's only popular outside korea,her popularity right now in korea is attributed only by her popularity outside and being paired up with most popular actor every year..
err no, she isn't as big as the others in the list but to say she isn't loved in Korea is wrong? Have you been to Korea or Seoul? You can see her popularity if you were
@right where in my comment that I said she is not love in korea?Can you pls pinpoint it?As far as I know I only said that *she is not that well love in korea as compared to others*..
Actually at this point in time, KSH's ranking is quite reasonable and in fact he's doing very well to be placed above Hyun Bin and Yoo JaeSuk, the nation's top variety host. The popularity of the top 5 are undeniable, Kim Yuna being the nation's icon & heroine, Jun JH whose star continues to shine thanks to the success of her latest movies & drama, Suzy and SeungGi, Korean's IT girl & boy and Ryu SeungRyong's whose movies over the last few years were both awesome & immensely successful at the bx office.