Leave it to the Korean Tourism Bureau to make lemonade out of lemons. The country was saddled with a major tourism blemish two months ago when a sudden outbreak of the contagious disease MERS unexpectedly hit. The outbreak was contained and this week the nation’s heath authorities officially declared the MERS crisis over, and what better way to open the doors for visitors than with a brand spanking new tourism campaign featuring Hallyu star Lee Min Ho.
I find the selection of Lee Min Ho as the face of South Korean tourism a perfect choice, he’s basically in the same spot Bae Yong Joon was in a decade ago, wildly popular overseas which makes him better suited to lure tourists than shilling for the domestic audience. I wish the first pictures from the campaign showed more of South Korea’s beautiful and fun sights rather than focusing on Lee Min Ho, but then again, maybe the subtext is that visitors to Korea has an chance of bumping into Lee Min Ho?
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the hair needs to go.seriously
lol that's an early 2000's hair!!
that hair looks trash on him. it's looks like rough corn hair on his head.
Again a Lee Min Ho post! I think this blog needs more clicks, hence a new LMH post every other day!I distinctly remember that Koala never liked him this much before.
I think his hair off his face will work better with his rounder face.
I want his black hair back!
Even though I'm not fan of his dramas but I must say he's the one that match with what Korea wants to get back their tourists. However, Korea government should thanks to idols which give income extremely higher than any korean actors/ actress combined. With or without MERS, there are still a lot of people come to Korea just wanna see their oppas and unnies dancing and singing. This is one of the reason why I feel unfair how korean treat idols just like trashy job in their society.
The definition of modern day patriot. his given alot to his motherland thru the years
All I see in these pics is Lee Min Ho. I guess Korea is inside his heart.
LOL. That is really funny :-)
Ahh so pretty! Yup he is perfect choice to attract visitors. They should have chosen Park Shin Hye also as a female representative. btw where's she hiding since dating rumors?
Heard that she is backpacking in Europe
She had left for 1-month-backpacking in Europe before the news released
Can't wait for him to start shooting movie next month so that black hair comes back :)
Also post the video of this campaign. That is better than pics and focus on surrounding too.
He sure is pretty :)
he sure is handsome, perfect guy for this, i like how even the government thinks very highly of him,overall he seems to be a very good person,so good you Min Ho.
As for the focus, you should watch the AD, there wasn't that much of him,mostly the famous spots of S. Korea